Senior media buyers running Google Ads, Local Service Ads, and Meta campaigns built around dental conversion economics. Every dollar tracked back to a booked appointment — not a click, a form fill, or a "lead."
Every package — Starter through DSO Enterprise — includes these acquisition fundamentals. Tier differences are mostly campaign volume, ad spend headroom, and depth of optimization.
Separate campaigns for implants, cosmetic, emergency, ortho, sleep, pediatric, and Invisalign — each with its own keyword strategy, ad copy, landing page, and conversion goal. Patients searching "tooth pain dentist near me" don't see your veneers ad.
CallRail integration means we measure ad spend against booked appointments — not clicks. Every call traced back to the campaign, keyword, and landing page that generated it.
Google's pay-per-lead format. Your practice shows above paid search with the Google Guarantee badge — best for emergency.
Every campaign points to a dedicated landing page — not your homepage. Avg. CVR 5.4% (vs. 1–2% industry).
The single biggest lever in dental PPC. We block "free dental," "Medicaid," "DIY," and 200+ other waste-spend triggers from day one.
Patient travel patterns vary by service. We tune radius per campaign — implants 30mi, cleanings 5mi.
Spend, CPA, ROAS, booked patients, and per-service performance — refreshed daily, not weekly PDFs.
Google Ads, Meta, LSA — all in your name from day one. We work inside your accounts, not ours.
Most agencies treat PPC as set-and-forget. We treat it as a continuous loop — research feeds setup feeds optimization feeds new research. The loop runs weekly, every week, for the life of the engagement.
Keyword + competitor + service-line audit grounded in real local search data.
Service-specific structure, ad copy library, landing pages, conversion goals.
Geo, demographic, in-market, remarketing audiences — calibrated per service.
Call tracking, form attribution, offline import — every booked patient measured.
Weekly bid, copy, audience, and negative keyword adjustments based on real data.
Live dashboard + weekly written review tying spend back to booked patient revenue.
Four tiers. Flat management fees — no percentage-of-spend gotchas. Most growing practices choose Growth at $800/mo for management, with $3k–$8k/mo recommended in ad spend.
Single-location practices testing PPC for the first time. Recommended ad spend: $1.5k–$3k/mo.
Growing practices serious about new-patient acquisition. Recommended ad spend: $3k–$8k/mo.
2–10 location dental groups running multi-channel acquisition. Recommended ad spend: $8k–$25k/mo.
DSOs and 11+ location operators. Recommended ad spend: $25k+/mo with per-region budget pools.
SEO compounds over months. Recall reactivation pays off in quarters. PPC moves the schedule in days — provided you run it right. Three reasons dental PPC outpaces every other channel for new-patient acquisition.
From the day campaigns go live, most practices see their first booked patient within 14 days. Compare to 90+ days for SEO and 60 days for recall reactivation.
Dental-specific landing pages convert 3–5× better than generic agency landing pages — because the patient question (cost, insurance, financing) is answered before they're asked to call.
Local Service Ads place your practice above paid search results with the Google Guarantee badge. For emergency dental, this is the lowest CPA channel that exists — period.
Apples-to-apples comparison of what a Growth package includes versus generic agencies, freelance media buyers, and self-managed campaigns.
| Feature | Generic agency | Freelance media buyer | Self-managed | Redefine Web |
|---|---|---|---|---|
| Dental-specific campaign strategy | — | Sometimes | — | ✓ |
| Service-line campaign structure | Sometimes | Maybe | — | ✓ |
| Aggressive negative keyword sculpting | — | Sometimes | — | ✓ (200+ blocks) |
| Local Service Ads (LSA) management | Add-on | Rarely | DIY | ✓ |
| Conversion-tested landing pages | Extra cost | — | — | ✓ |
| Booked-patient attribution (not just clicks) | — | — | — | ✓ |
| You own the ad accounts | Sometimes | ✓ | ✓ | ✓ |
| Optimization cadence | Monthly | Bi-weekly | Whenever | Weekly |
| Pricing model | 10–20% of spend | Hourly | Free + your time | Flat fee |
| Typical avg. CPA (implants) | $180–$400 | $140–$280 | $300+ | $84–$112 |
Comparison reflects typical industry quotes for dental PPC management with equivalent service scope. CPA figures are anonymized averages across 30+ dental practices we've worked with since 2018. Self-managed assumes practice owner doing campaigns without expert support.
Three dental engagements where ad spend produced measurable, attributable revenue. Browse the archive for more across single-location, group, and DSO clients.
A sampling of recent engagements that match this work.
A premium Carmichael, CA dental spa replaced an outdated, insecure website with a modern HTTPS site, ranked 75 keywords on page-one in 6 months, and grew patient volume 900% over a multi-year program.
A scratch-practice launch with zero digital footprint became one of the highest-reviewed dental brands in their region — 700+ reviews, 280% more Map Pack calls, and 3× search impressions in months.
A 20+ year practice unified its fragmented website + SEO under one strategy — 100% increase in new monthly patients, $8,100 added monthly revenue, and 776% more search impressions.