A 20+ year practice unified its fragmented website + SEO under one strategy — 100% increase in new monthly patients, $8,100 added monthly revenue, and 776% more search impressions.
VP Dental, led by Dr. Valerie Preston, has been serving patients for over 20 years with comprehensive dental and cosmetic services. Despite building a trusted reputation, Dr. Preston struggled with fragmented agencies splitting web from SEO — inflating costs and diluting performance.
Redefine Web stepped in to reposition VP Dental's digital identity by aligning web design and SEO as a single, cohesive strategy.
VP Dental's old website was outdated, slow, and lacked online scheduling, live chat, and digital forms. Navigation was poor, visuals were limited, and users often left before making contact.
SEO was handled separately, creating fragmented execution, weak rankings, and higher costs. Visibility dropped sharply just a few miles outside the office, making it hard to attract high-value cosmetic patients.
We redesigned the website on WordPress for flexibility, with authentic visuals, patient-friendly navigation, and seamless integration with scheduling, payment gateways, virtual consultations, and digital forms.
Simultaneously, we launched a highly targeted Google Maps SEO campaign to boost location-based visibility — reducing costs, improving efficiency, and delivering measurable ROI under one team.
VP Dental doubled new patient acquisition, added over $8,000 in monthly recurring revenue, and dominated competitive local dental search — built on a scalable foundation.