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Real Estate marketing · Listing inquiries-tied programs

Performance marketing
built for listing inquiries.

For real estate teams, brokerages, and developers who need more than a Zillow page and an Instagram account. We rebuild lead-converting agent and listing sites, run hyper-local paid media, and ship the SEO programs that put your listings in front of qualified buyers.

38+
Brokerages, teams & developers served
$418M+
Property volume influenced YTD
3.2×
Avg. lift in qualified inquiries · 12-mo programs
18%
Avg. lead-to-client conversion rate
+84 showings
trailing 60d
// real-estate.dashboard · q3
Live
Listing inquiries
142
+58 vs Q2
Cost per lead
$48
−$22 vs Q2
Showings booked
84
+34 vs Q2
Lead-to-client rate
18%
+5pp vs Q2
Funnel by stageQ3 2026 · live
Site visits68K
Listing views23K
Inquiries1,840
Showings662
Clients119
CPL down 31%
Q3 vs Q2
Working with real estate teams brokerages, agents & developers
Atlas Property MERIDIAN HOMES Beacon Realty HARBOR & CO Sterling Hill Cornerstone
Reviewed across 6 platforms Verified by people who actually paid us.
The real estate marketing problem

Most real estate marketing
is theatre.

Every real estate team we meet has heard the same pitches: "double your traffic," "fill your funnel." But traffic isn't pipeline, leads aren't qualified, and a clean dashboard isn't a healthy CAC. Three patterns we see in nearly every account that joins us mid-stage.

01 — TRAFFIC THEATRE

Traffic up, pipeline flat.

You're paying for clicks, ranking for keywords, generating leads — and your sales team still says "we don't have enough." The problem isn't volume. The problem is that nothing upstream is calibrated to what closes.

Signal: high lead volume, low qualified-lead rate
02 — THE SEGMENT BLINDSPOT

You don't know which ICP segment is actually paying back.

Your CAC payback report shows a single number. But under the surface, two segments are wildly profitable, two are barely breakeven, and one is actively destroying your unit economics. Without segment-level attribution, you're flying blind on every channel decision.

Signal: inconsistent quarterly close rates by ICP
03 — THE HANDOFF GAP

Marketing-to-sales handoff is leaking deals.

A qualified lead hits your CRM, sits for 3 days, gets a generic outbound sequence, and goes cold. Your highest-intent leads — the ones who'd close — are getting the same playbook as cold inbound. Lifecycle automation isn't optional at this stage.

Signal: qualified-to-close rate degrading quarter over quarter
The Revenue Lift System™ · Tuned for Real Estate

Four stages between
audit and outcome.

Same methodology we run for every client, recalibrated for real estate unit economics. Every stage produces a measurable artifact your team can defend. No discovery decks. No 60-day "strategy phases" that produce a PDF.

1

Audit

14-day forensic on your funnel: ICP segmentation, channel-level CAC, qualified-lead conversion paths, and revenue attribution. We surface what's actually paying back.

Output: segmented payback report
2

Position

Sharpen the message for the segment that pays back. Rebuild positioning, page narratives, ad creative, and lifecycle sequences around the ICP segment carrying your unit economics.

Output: positioning brief + brand kit
3

Build

Rebuild what's broken: site, conversion paths, paid funnels, SEO content, and lifecycle automation. Everything wired to a single source of truth for attribution.

Output: shipped funnel + dashboard
4

Scale

Compounding monthly retainer: paid scale-up, SEO content velocity, lifecycle expansion, and quarterly attribution reviews tied to your board metrics, not ours.

Output: monthly outcome reports
Four services · One accountable team

Every lever
that moves real estate outcomes.

The four services real estate teams hire us for. We run them as a connected program — your site, paid funnels, SEO, and ongoing maintenance share the same attribution model and a single point of accountability.

How we differ

Most real estate agencies
don't operate this way.

The unsexy operational details that determine whether your retainer pays back. Worth comparing before you sign anywhere — including with us.

Typical Real Estate agency
In-house team
Redefine Web
Attribution modelHow they tell you what's working
Last-click in GA
Whatever HubSpot shows
Multi-touch tied to closed-won by segment
Reporting cadenceHow often you see real numbers
Monthly slide deck
Quarterly board prep
Live dashboard + monthly review
Strategy seniorityWho actually runs your account
Junior account manager
Whoever's free this quarter
Senior strategist + named pod, no rotation
Team coverageAcross web, paid, SEO, lifecycle
One specialty, white-label rest
Hire 4+ specialists
All four under one accountable team
Onboarding rampTime from signed to shipping
60–90 day "discovery"
3–6 months hiring
14-day audit, 30 days to first ship
Contract structureLock-in & flexibility
12-month minimum, opaque scope
Salaries + benefits
3-month minimum, scope rebid quarterly
Annual cost
$120K–$240K
$420K–$680K loaded
$84K–$192K typical retainer
Common questions

Things real estate teams
ask before signing.

Eight of the most common questions we field on first calls with real estate founders and growth leaders. If something here isn't covered, the strategy call is the right place to dig in.

What's the typical retainer size for a real estate engagement?
For growth-stage real estate clients, retainers typically range from $7,000 to $16,000 per month depending on scope. That includes a senior strategist, paid media management across two to three channels, an SEO content program, lifecycle automation, and live attribution reporting tied to your core KPIs.
How fast does a real estate retainer usually pay back?
Median payback across our active real estate retainers is between 9 and 14 months. The first 90 days are typically rebuild work — site, attribution, segmentation. By month nine, the median client has produced enough attributed pipeline or revenue to fund the retainer multiple times over.
Do you work with smaller teams or budgets?
Selectively. We work best with teams that have product-market fit, a defined ICP, and a working go-to-market motion. Below that, the value of full-funnel programs is genuinely lower than just hiring a strong founding marketer or specialist.
What CRMs and tech stacks do you work in?
Primarily HubSpot (we're a Diamond Solutions Partner), Salesforce, Marketo, and Klaviyo. We don't recommend stack changes unless your current setup is actively breaking attribution. Most clients keep what they have and we instrument it properly.
How do you actually attribute outcomes?
We instrument multi-touch attribution on the marketing side and tie it back to the closed-won record in your CRM. Every monthly review includes a per-channel and per-segment view of pipeline → revenue. We use linear and time-decay models — not last-click — and we'll show you the math.
Will you work alongside our in-house marketing team?
Almost always — about 78% of our clients have at least one in-house marketer. We're typically the senior strategy + execution bench, while your in-house team owns brand, comms, and product marketing. We're explicit about RACI in the kickoff so there's no confusion about who owns what.
What's the contract term and how do exits work?
Three-month minimum, then month-to-month with 30 days notice. We rebid scope at the start of every quarter, so you're never locked into a year-long contract that doesn't fit anymore. About 14% of clients exit before the 12-month mark — usually because they've hired an in-house team to run what we built.
Where are you based and how do you work with remote teams?
Headquartered in NYC at 169 Madison Ave. About 60% of our clients are outside New York. We run on Slack + monthly in-person or video reviews. Tier-1 strategy work is always with senior team members — we don't rotate junior staff onto accounts.
Three ways forward

Stop reporting on traffic. Start reporting on outcomes.

Pick the path that fits where your team is right now — a strategy call to map the gaps, a written proposal scoped to your funnel, or a deeper audit of what's actually paying back in your current programs.

// Case studies

Real practices, real numbers.

A sampling of recent engagements that match this work.

Browse all case studies