B2B sales cycles run weeks to quarters. Most agencies optimize Google Ads against last-click form fills — which means they optimize against a metric your CFO doesn't trust. We rebuild attribution from the CRM down: every closed deal mapped back to the keyword that started the conversation.
B2B Google Ads optimization is a different discipline than B2C. Buying cycles run 30 to 180 days. Multiple stakeholders touch the buying process. The lead form fill is a poor proxy for revenue — and most agencies optimize for it anyway, because it's easy.
We rebuild the attribution from your CRM backward. Closed-won deals are imported back to Google as offline conversions. Smart bidding learns to bid on the keywords and audiences that produce closed revenue, not just MQLs. The dashboard shows pipeline by keyword, by campaign, by industry, by deal stage — so your demand gen and your sales team are reading from the same page.
See client outcomesIndustry, company size, intent signal, and persona layered into every campaign — not just keywords.
Salesforce, HubSpot, Pipedrive — closed-won deals fed back to Google for smart bidding optimization.
Every account run by a media buyer with 5+ years of B2B experience. Generalist agencies treat B2B as B2C with longer sales cycles. It isn't.
Five disciplines that B2C-trained agencies typically miss. The price is higher than our general PPC engagement because B2B requires substantially more upstream and downstream work.
Most B2B account audits review keywords, ad copy, and CTR — and miss the actual problem. We start in your CRM: which closed deals came from paid, which keywords drove them, which industries closed at what rate. Then we audit the Google account against that picture.
Generic B2B copy reads like every other generic B2B copy. Our writers are trained on your category, your buyers, and your sales call recordings. Every ad maps to a buyer-stage problem — top-of-funnel awareness ads read differently from bottom-of-funnel solution-aware ads.
Salesforce, HubSpot, Pipedrive, MS Dynamics — your closed deals imported back to Google as offline conversions. Smart bidding learns to bid for closed revenue, not lead forms. Lead-to-close conversion timing accommodated. Multi-touch attribution where it matters.
Smart bidding only works if the conversion signals are real. We feed Google your closed-won deals (not your form fills) and your deal values (not flat estimates). The algorithm learns to bid on the keywords that produce revenue — and starves the ones that produce only volume.
B2B buyers don't convert on landing pages designed for impulse — they convert on pages that answer their evaluation questions. We build dedicated pages per campaign or persona, run weekly tests, and track everything from page load to closed-won deal in one dashboard.
B2B engagements run on the same four-stage cadence as our other programs — but with a longer audit phase and tighter integration with your sales team.
Three weeks: account audit, CRM win analysis, attribution audit, competitive ICP review. Output: a written 90-day plan signed off by demand gen + sales.
Weeks 1–3Account restructure, CRM offline import setup, landing pages built, creative produced. Approved before launch.
Weeks 3–5Campaigns live by week 6. Bi-weekly creative testing, weekly bid review, monthly strategy session. Sales team in the room monthly.
Month 2+Once an ICP segment proves out, scale spend at controlled velocity. Add LinkedIn coordination once core search is saturating.
Month 6+Three reasons that come up in every reference call our prospective B2B clients run.
We tune attribution windows to your actual cycle, import closed-won deals to Google, and report by deal stage — not last-click form fill.
Long-cycle nativeGeneralists treat B2B as B2C with longer cycles. We hire B2B specialists. Every account run by someone with 5+ years of B2B Google Ads experience.
Specialist teamSalesforce, HubSpot, Pipedrive, Dynamics, custom — closed deals imported daily, dashboards reading from the source of truth.
Real attributionWhat B2B demand gen leaders ask before signing on. If your question isn't here, send it directly.
Three things: (1) the audit is CRM-anchored — we start in your sales pipeline, not your ad account; (2) the attribution window and offline conversion imports are tuned to B2B cycles; (3) the buyers on your account are B2B specialists, not generalists. The price reflects the additional upstream and downstream work.
$8,000/month minimum. Below that, smart bidding doesn't have enough conversion volume to optimize for closed-won deals (which are inherently lower-volume than form fills). Most B2B clients run $15K–$80K monthly.
Yes. Salesforce (native), HubSpot (native), Pipedrive (native), Microsoft Dynamics (native), Close, Copper, ActiveCampaign, custom REST APIs. We set up GCLID stamping, offline conversion imports, and custom audience syncing within the first 30 days.
Yes — and we coordinate the two. LinkedIn for ABM-style awareness against named accounts; Google for capturing the resulting branded + bottom-of-funnel demand. Running them together produces 30–50% better CAC than running either standalone, in our experience.
Audit findings: weeks 2–3. Account restructured + offline imports live: weeks 4–6. First wins (waste reduction): weeks 6–10. Meaningful pipeline lift: month 4+ (cycle-dependent). Compounding ROAS improvements: month 8+. We won't promise 30-day B2B results because B2B doesn't work that way.
Yes — at the targeting layer. Customer match audiences, named-account audience uploads, intent signal layering. Full-stack ABM (named-account orchestration, sales play coordination) is bigger than a Google Ads engagement; we partner with ABM specialists for those when needed.
A sampling of recent engagements that match this work.
A SaaS subscriber-acquisition tool overcame onboarding-leak issues with funnel rebuilds, automated drip campaigns, and a 4-channel launch — 300% activation lift, 3,000 customers in week one, and 400+ daily subscribers post-launch.
A fintech SaaS company replaced fragmented marketing with a unified inbound + CRM program — 3× inbound leads, £1.8m pipeline, and 5× organic traffic growth.
A logistics innovator transformed over-the-road freight via API Connect — 320% engagement lift, 5.48% conversion rate, $476K controlled ad spend, $56.01 stable cost-per-conversion across 14 months.