A SaaS subscriber-acquisition tool overcame onboarding-leak issues with funnel rebuilds, automated drip campaigns, and a 4-channel launch — 300% activation lift, 3,000 customers in week one, and 400+ daily subscribers post-launch.
Rocket Software, Inc. provides a subscription tool to help website owners quickly and effectively grow their subscriber base. While the product idea wasn't entirely new, Rocket's innovative approach, user-centric features, and forward-thinking development positioned them to carve out share.
However, they were still in product build phase when approaching us, struggling with onboarding inefficiencies and poor user activation.
Despite signups, only 7% of users installed the product within 30 minutes. Most never reached the "WOW" moment, leading to early churn. They needed onboarding, retention, and acquisition channels — fast.
With short runway, they had weak drip campaigns, funnel gaps, and unoptimized pricing models.
We rebuilt and optimized Rocket's funnel for activation and long-term growth. Simplified installation, tutorial guides, video walkthroughs. Pre-launch awareness + acquisition launch leveraging email lists, social visibility, paid ads, and influencer marketing.
Automated drip campaigns ensured retention. Tiered pricing supported revenue growth post-launch.
Rocket Software became a competitive SaaS player within weeks — 300% activation rate, 3,000 customers in week one, 400+ daily subscribers post-launch.