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Client McCarthy Court
Industry Property Development · Sidcup
Engagement Web partner · pre-construction launch
Case № 107 · 2023 / 2024

Sold McCarthy Court 100% in 3 months with an immersive virtual showcase site.

A 7-unit luxury Sidcup development sold out 100% in 3 months pre-completion via an immersive virtual website — 60+ qualified leads, 10K targeted visits, full eco-conscious + lifestyle storytelling.

Result 100% occupancy in 3 months, 60+ qualified leads, 10K targeted campaign visits.
Approach Virtual showcase site + eco-conscious storytelling + lifestyle narrative + lead capture.
Services
Web Design Web Development
Stack WordPress · Lead capture · Managed hosting
// mccarthy-court.live
Occupancy
100%
↗ 3 months
Qualified leads
60
↗ verified
Campaign visits
10K
↗ targeted
Occupancy · 3-month curve
100%
About the client

An exclusive Sidcup development with seven high-spec, two-bedroom apartments — premium finishes + eco-friendly features.

McCarthy Court is an exclusive development in Sidcup with seven high-spec, two-bedroom apartments. Premium finishes, luxury bathrooms, and eco-friendly features including solar panels, energy-efficient lighting, and EV charging.

i The challenge

Pre-construction urgency + no physical tours possible.

The developer needed to sell luxury residences while construction was still underway — risking lost momentum + delayed buyer interest. They needed to simulate the living experience, build trust, and create excitement before completion.

Pre-engagement baseline Month 0
Tours
Pre-sale leads
Brand visibility New
ii The solutions

Immersive virtual website acting as a digital showroom.

We designed an immersive, brand-aligned website showcasing McCarthy Court as a premier, eco-conscious destination. Stunning property renderings + detailed lifestyle content + user-friendly navigation engaged buyers + built trust before completion. CTAs prominently captured inquiries.

  1. Custom property website
    Modern luxury-focused design.
  2. Virtual showcase experience
    Pre-construction sales enabled.
  3. Eco-conscious feature emphasis
    Solar + EV charging + efficiency.
  4. Lead capture CTAs
    Prominently placed engagement points.
  5. Local amenity narrative
    Lifestyle-driven buyer journey.
Services used
Web Design Web Development

Strength in numbers.

McCarthy Court achieved 100% occupancy in 3 months of completion, 60+ qualified buyer leads, 10K campaign visits — proving virtual showcases work for luxury pre-construction.

01 · Occupancy
100%
Full occupancy achieved within 3 months of completion.
02 · Qualified leads
60
Qualified buyer leads generated through the website.
03 · Campaign visits
10K
Visits from targeted campaigns drove awareness + conversions.
↗ Headline result · 100% sold in 3 months
Reporting cadence · weekly · pre-launch