A fintech payments processor replaced a slow, plugin-bloated site with a fast, bilingual SEO-optimized rebuild — 108% organic traffic growth, 65% lower CPA, 500+ first-page keywords in year 1.
Meritt Payments is a fintech delivering advanced payment processing solutions for businesses ranging from small startups to large enterprises. Their services cover card-not-present payments, mobile payments, and fully integrated POS designed for efficiency + profitability.
Despite a strong value proposition, their slow, poorly optimized website hurt client acquisition + brand strength.
Site was overloaded with plugins, resulting in 10-second load times. Poor design failed to showcase advanced payment solutions transparently. Multilingual optimization was weak — English + French setups were poorly coded with no proper SEO strategy.
We rebuilt Meritt's website to be fast, bilingual, strategically optimized for conversions. Streamlined performance by eliminating unnecessary plugins. Strategic CTAs across key sections drove engagement. Comprehensive multilingual SEO structure for English + French markets.
Meritt gained a powerful platform delivering significant performance — organic traffic rose, CPA dropped, and visibility extended for 500+ competitive keywords.