A scratch-practice launch with zero digital footprint became one of the highest-reviewed dental brands in their region — 700+ reviews, 280% more Map Pack calls, and 3× search impressions in months.
Delicate Dental Group, led by Dr. Monica Ponce, opened as a scratch practice in 2020 with over 27 years of dentistry experience but zero digital footprint. Operating in a highly competitive region, Delicate Dental needed to establish credibility and awareness from day one.
With 90% of patients reading reviews before booking and 50%+ relying on Google Maps, Redefine Web built a scalable reputation management system to compound trust faster than any new entrant could organically.
When Delicate Dental launched, they had no online presence. The lack of reviews created a trust gap, especially since nearby practices already had hundreds of established reviews. New patients couldn't feel confident choosing them.
Outdated citations and listings from Dr. Ponce's former practice hurt SEO. Without automation, gathering reviews consistently was nearly impossible — enthusiasm fades and rankings stagnate.
We implemented a streamlined reputation strategy — automated text-message review requests post-appointment, staff training to incentivize review conversations, accountability tools (Goal Charts + in-office Social Signs), and citation cleanup across medical directories.
Centralized NAP listings ensured search consistency, while continuous Map Pack optimization compounded visibility week over week.
Delicate Dental transformed from invisible scratch practice to one of the most visible dental brands in their market — 700+ five-star reviews, dominant Map Pack visibility, and a steady patient call flow.