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Client iSmile Dental Spa
Industry Dental · Carmichael, CA
Engagement Full digital marketing · multi-year
Case № 036 · 2019 / 2024

Drove 900% patient growth at iSmile Dental Spa with SEO + PPC + video marketing.

A premium Carmichael, CA dental spa replaced an outdated, insecure website with a modern HTTPS site, ranked 75 keywords on page-one in 6 months, and grew patient volume 900% over a multi-year program.

Result +900% patient growth, +800% organic traffic, +500% ROI, 75 page-one keywords in 6 months.
Approach Secure HTTPS rebuild, specialized service-page content, GBP optimization, paid ads, and professional video.
Services
Website Redesign SEO PPC Local SEO Video Production
Stack WordPress · Google Ads · GMB · Video
// ismile-dental-spa.live
Patient growth
+900%
↗ multi-year
Organic traffic
+800%
↗ year 1
Marketing ROI
+500%
↗ verified
Patient volume · multi-year curve
+900%
About the client

A premium dental practice in Carmichael, CA offering sedation dentistry, periodontal care, and comprehensive treatments.

iSmile Dental Spa is a premium dental practice located in Carmichael, CA, offering general dentistry, advanced procedures including sedation dentistry, and periodontal disease treatment. They emphasize both comfort and advanced treatment techniques, positioning themselves as a modern, patient-first dental provider.

Before partnering with Redefine Web, their digital presence lagged significantly behind their reputation — a non-mobile-friendly site, poor technical fundamentals, broken links, and unsecured browsing.

i The challenge

Strong reputation undercut by an unsecured, broken website.

iSmile Dental Spa struggled to consistently attract new patients. Their website was outdated, non-responsive, insecure, and not easily crawlable. Content gaps left no optimized pages for high-demand services like sedation dentistry. Broken links, missing metadata, and crawl errors prevented any rankings.

Locally, NAP details were inconsistent, citations were minimal, and the GBP was weak. They averaged 1–2 new patients/month from digital with no sustainable growth pipeline.

Pre-engagement baseline Month 0
New patients/mo 1-2
Page-1 keywords 0
HTTPS
ii The solutions

Rebuild secure foundations, then layer SEO, PPC, and video on top.

We redesigned their website to be mobile-friendly, SEO-focused, and fully secured with HTTPS. Google Analytics was added for real-time tracking. Content was vastly expanded with keyword-focused, specialized pages targeting the most profitable dental services.

We launched ongoing local SEO, implemented Google Ads for quick lead flow, produced a professional video campaign, and optimized GMB with consistent NAP and continuous review generation.

  1. Secure HTTPS site rebuild
    Modern, fast, mobile-first patient-centered design.
  2. Specialized service content
    Sedation, periodontal, and high-margin treatment pages.
  3. Local SEO + citations
    NAP consistency, citation cleanup, and category optimization.
  4. Google Ads campaign
    High-intent patient search ads with measurable ROI.
  5. Custom video production
    Professional patient-trust video promoted across local channels.
  6. GMB review generation
    Continuous review collection lifting visibility and conversion.
Services used
Website Redesign SEO PPC Local SEO Video Production

Strength in numbers.

In 6 months, iSmile ranked on the first page for 75 keywords. Traffic surged 800%+, patient acquisition jumped 900%+, and the practice averages 12-14 new patients/month from digital — delivering lasting ROI and sustainable growth.

01 · Patient growth
+900%
Patient load grew 900%, scaling from 1-2 new patients/month to 12-14 consistently.
02 · Organic traffic
+800%
Website traffic increased 800% through SEO, optimized content, and PPC campaigns.
03 · Marketing ROI
+500%
Achieved 500% ROI driven by sustained patient growth and conversions.
↗ Headline result · +900% patient growth
Reporting cadence · monthly · ROI-tied