Most dental sites are photo galleries with a phone number. Ours are conversion systems — service-line landing pages, insurance pre-qualification, online booking, and the analytics architecture every other service plugs into.
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Every package — Launch through DSO Enterprise — includes these conversion fundamentals. Tier differences are mostly volume, depth, and ongoing optimization.
Dedicated pages for implants, cosmetic, ortho, emergency, sleep, and pediatric — each with its own offer, social proof, and CTA path. Patients searching "dental implants near me" don't land on your homepage.
30-second insurance checker tools that pre-qualify patients before they even book — dramatically reducing front-desk friction and no-shows.
NexHealth, LocalMed, Dentrix Online, or Open Dental web booking — wired into the actual scheduling flow.
CallRail integration so every phone call is attributed to the source — Google Ads, SEO, direct, referral.
Schema, NAP consistency, location pages, and GBP optimization — built in, not bolted on.
98+ PageSpeed targets baked into every build. Sub-2s load times, no Cumulative Layout Shift.
Compliant intake, consent flows, and SOC 2 hosting — patient PHI handled correctly from form to PMS.
Site, code, hosting, domain, GA4, ad accounts — yours from day one. No vendor lock-in.
Most dental websites take 4–6 months and three rounds of "almost done." Ours are typically live in 30 days because the process is built around constraints, not committee.
Practice goals, ICP, services, insurance mix, current marketing audit.
Sitemap, conversion path, service-line page list, integrations spec.
Visual design, copywriting, photography direction — fully approved before build.
Development, integrations, accessibility, PageSpeed, cross-browser, mobile QA.
Go-live with 30-day post-launch optimization sprint included.
Four packages. Flat pricing. No surprise revisions. Starts at $2,500 for new practices (matching our PPC upfront offer), scales to enterprise DSO architecture. Most growing practices choose the Growth package at $4,500.
A conversion-ready site for new and single-doctor practices that need to fill the schedule fast.
For growing single-location practices serious about converting paid + organic traffic into booked patients.
For 2–10 location dental groups needing centralized brand and distributed local execution.
For DSOs and 11+ location operators needing white-glove delivery, security review, and ongoing optimization.
Apples-to-apples comparison of what a Growth package includes versus generic agencies, freelance developers, and DIY website builders.
| Feature | Generic agency | Freelance dev | DIY (Wix/Squarespace) | Redefine Web |
|---|---|---|---|---|
| Dental-specific service-line pages | — | — | — | ✓ |
| Insurance pre-qualification UX | — | — | — | ✓ |
| PMS integration (Open Dental, Eaglesoft, Dentrix) | Maybe | Custom build | — | ✓ |
| HIPAA-aware forms + hosting | Often missing | — | — | ✓ |
| Call tracking (CallRail) integration | Add-on | Add-on | — | ✓ |
| 98+ PageSpeed target | Rarely | Sometimes | — | ✓ |
| Multi-location SEO architecture | Extra cost | — | — | ✓ (Scale+) |
| You own everything (code, accounts, data) | Sometimes | ✓ | Platform-locked | ✓ |
| Typical launch time | 4–6 months | 2–4 months | 1–2 weeks | 30 days |
| Typical all-in cost | $15k–$50k | $8k–$25k | $200–$500/yr | $799–$1,999 |
Comparison reflects typical industry quotes for dental practice websites with equivalent feature sets. DIY platform comparisons assume no developer time. Figures sourced from anonymized intake calls with 200+ dental practices since 2020.
Anonymized averages across 30+ dental practice sites we've shipped since 2018. Specific results vary by practice type, market, and starting point.
Of dental sites shipped in the last 24 months, 94% launched within the originally quoted 30-day window — the rest delayed by client-side approvals, never internal slippage.
Of practice owners surveyed 6 months post-launch, 88% reported a measurable lift in new-patient bookings attributable to the new site.
Three-quarters of dental clients keep their site on our managed care plan past the 3-year mark — meaning the site keeps performing without rebuild.
A sampling of recent engagements that match this work.
A 20+ year practice unified its fragmented website + SEO under one strategy — 100% increase in new monthly patients, $8,100 added monthly revenue, and 776% more search impressions.
A scratch-practice launch with zero digital footprint became one of the highest-reviewed dental brands in their region — 700+ reviews, 280% more Map Pack calls, and 3× search impressions in months.
A 20-year Vista, CA practice replaced fragmented agencies and outdated infrastructure with a secure, mobile-first website, advanced local SEO, GMB-driven PPC, and video — generating 12-16 new patients monthly and a 1,000% jump in patient volume.