A roofing + home exterior company transformed weak digital infrastructure with website redesign, SEO, multi-segment campaigns, and seasonal strategies — 531% search visibility, 412% leads, 276% emergency calls, and 89% revenue lift.
Sundance Kitchen is a mid-sized roofing and home exterior company serving both residential homeowners and commercial property managers. Known for expert storm damage repair, roof replacements, and ongoing maintenance, they had a trusted word-of-mouth reputation but lacked digital authority.
Sundance had low online visibility, revenue fluctuations between storm seasons, and marketing that failed to showcase the full range of services. Outdated website, no online quote tools, and inconsistent social media weakened authority.
No emergency campaigns despite high-margin emergency repairs.
We implemented a comprehensive strategy: custom website with conversion structure + local SEO with 531% visibility lift + service landing pages + emergency-focused campaigns + seasonal cross-promotions + content hub with resources, guides, videos.
Sundance's lead generation increased dramatically across residential + commercial. Emergency calls surged with targeted campaigns. Seasonal strategies stabilized annual demand. Stronger branding + advanced lead systems = 89% higher annual revenues.