A young Trivandrum roofing brand competed with established firms via redesign + local SEO + PPC + social — 40% traffic growth, 50% social growth, doubled engagement, and 35% lead lift.
AJ Roofings is a fast-growing roofing services company based in Trivandrum, India. As a brand, they entered the market with high ambitions — to deliver reliable services and dominate local searches. Despite a stellar offline reputation, they had little digital presence and struggled to convert growth aspirations into measurable success.
Competition was a hurdle — established firms held strong rank positions and digital authority. AJ needed credibility to stand out. Their website lacked clarity, project showcases, and CTAs. Content gaps and outdated social weakened their position. Lead generation was nonexistent — no PPC, ads, or tracking systems.
We rebuilt the website mobile-first with service pages and project galleries. Local SEO + GMB management drove Trivandrum visibility. Engaging blog topics + on-page SEO highlighted expertise. PPC on Google + Facebook + A/B testing maximized ROI. Social pages were revamped with project showcases + interactive posts.
AJ Roofings transitioned from local startup to recognized leader — 40% organic traffic surge, doubled engagement, consistent leads — solidifying reputation and equipping them for scalable future growth.