A roofing services provider battled HomeAdvisor for visibility with full SEO/PPC/social/branding overhaul — 300% direct leads, 400+ business listings, and PR-fueled brand visibility.
Roof4Roof is a roofing service provider specializing in both residential and commercial projects. With expertise in repairs, installations, and proactive maintenance, they had a strong regional reputation. However, their digital footprint was hampered by listings (HomeAdvisor) outranking their site for branded queries.
Their website ranked poorly even for branded searches. Platforms like HomeAdvisor dominated, forcing expensive third-party leads. Site wasn't mobile-friendly, lacked clear conversion paths, and didn't showcase services. Outdated business listings hurt local SEO. With no paid strategy and minimal social, they lacked multi-channel reach.
We rebuilt the website with speed + responsive + conversion design. SEO targeted high-volume roofing keywords across 3 counties + corrected business listings. PPC + Google Guaranteed LSAs ensured real-time visibility. Parallel social ads + brand PR push enhanced search authority.
Roof4Roof regained control of its lead pipeline — stronger authority in core service areas, consistent high-intent traffic, and 300% growth in quality leads within months.