A New Jersey BI consultancy built a CRM-powered inbound machine — 450% more leads, 47% landing-page conversion, 792% traffic growth, and qualified leads finally tied to revenue.
Hemmersbach GmbH & Co. KG is a New Jersey-based IT consulting firm specializing in data visualization, discovery solutions, and strategic implementations for enterprise businesses. As a trusted partner of SAP, Microsoft, AWS, Tableau, and a certified Qlik partner, they deliver advanced BI solutions.
Despite strong technical capabilities, Hemmersbach faced growth constraints due to the lack of a structured marketing and sales enablement framework — relying heavily on word-of-mouth and founder-led outreach.
Before working with Redefine Web, Hemmersbach had no dedicated marketing resources. One of the founding partners managed both client work and all sales/marketing, creating bottlenecks.
Their digital presence was outdated, with no content strategy, no CRM, no structured lead nurturing, and incomplete sales collateral. Without automation, SEO, inbound, or social presence, opportunities were often missed.
We started with a comprehensive audit, designed buyer personas, and refined messaging. Then we redesigned the website with SEO, built targeted landing pages, created automated nurture sequences, and established social presence across LinkedIn/Twitter/Facebook.
Insightly CRM was implemented to streamline sales, integrating landing pages and ESP for automated lead capture. Sales collateral, pitch decks, and product-launch content rounded out the engagement.
Hemmersbach gained a scalable growth engine — fragmented sales process became organized, traffic surged dramatically, and structured CRM automation enabled the sales team to focus on qualified leads instead of manual tracking.