A Virginia coworking brand expanded from 3 to 7 locations during COVID — 12× inbound ROI, $950K attributable revenue, 67% more tours, and 33% member growth, all built on HubSpot automation and inbound-funnel expansion.
Gather Workspaces is a fast-growing coworking brand with multiple Virginia locations, providing flexible office and community spaces for small businesses, entrepreneurs, and remote professionals. Their model emphasizes in-person collaboration and community.
With planned expansion from three to seven locations, growth relied on aligning marketing and sales. Before working with Redefine Web, sales/marketing operations were fragmented across multiple tools, lacked automation, and targeted only "ready-to-buy" leads.
Their digital funnel targeted only "hot" leads ready to book a tour, missing chances to capture and nurture awareness-stage prospects. Sales operations were strained — Community Managers handled both member relations and sales without automation.
Reporting was fragmented; leadership couldn't link marketing to revenue. COVID's impact made tours and in-person activities plummet, putting the entire model at risk without stronger digital lead capture and automation.
We launched a comprehensive inbound + sales enablement overhaul with HubSpot at its core. Multiple conversion pathways were introduced beyond tour scheduling — virtual tours and downloadable resources nurtured leads at early/mid/late stages.
Automated lead assignment + email sequences scaled outreach. Paid search captured high-intent leads, while reporting dashboards delivered real-time clarity on ROI and pipeline.
Gather converted more high-quality leads, accelerated pipeline velocity, and closed new members despite COVID — 12× ROI, $950K+ in attributable revenue, and a scalable sales system for future growth.