Most PPC retainers are billed against ad spend — incentivizing your agency to spend more, regardless of return. Ours are billed flat. Senior media buyers, transparent reporting, and a clear answer to the only question that matters: did this dollar of spend return more than a dollar?
Google, Meta, LinkedIn, TikTok, and programmatic — under one team, one attribution model, one accountable senior strategist. Most agencies specialize in one platform and white-label the rest, which is how cross-channel attribution falls apart and budgets misallocate. We run all five in-house with a unified attribution layer, so the platform that actually closes your pipeline gets the budget regardless of what looked good in last-click reporting.
Most agencies bill % of ad spend — typically 12–20% — which incentivizes them to push spend regardless of whether it works. We bill a flat fee scaled to account complexity. We make the same money whether your blended spend is $5K or $500K. Senior buyers (8+ years average, $40M+ managed each), GA4 + offline conversion imports, weekly cross-platform experiments, and a single dashboard tracking every dollar from impression to closed-won deal.
See cross-platform outcomesMedian ROAS across active e-commerce accounts. B2B accounts measured against pipeline, not ROAS.
Server-side conversion tracking + offline conversion imports. Real attribution, not last-click illusion.
Average buyer on your account has spent $40M+. The agency is small for a reason — we won't dilute the team.
Five disciplines run as one cross-channel program — Google, Meta, LinkedIn, TikTok, and programmatic. No platform silos, no white-labeled hands. The same senior buyer who runs your Google account is the one running Meta + LinkedIn alongside it, with shared audience signals and one unified attribution view.
Every engagement starts with a 2-week audit of your existing accounts: structure, naming conventions, conversion tracking, audience definitions, creative performance, and competitive positioning. Output is a written audit + 90-day plan, signed off before we spend a dollar.
Generic ad copy is a tax on your budget. Our writers are senior — same team that writes our website work — and they research your buyers before they touch a single ad. Static + motion creative produced in-house. RSA + display + video versions tested every month.
Most PPC dashboards lie because the tracking lies. We rebuild attribution from the ground up: server-side events, offline conversion imports, view-through windows tuned to your sales cycle. The dashboard your team sees is the same dashboard we use to optimize.
Smart bidding only works if the inputs are good. We feed Google + Meta machine bidding the right conversion signals, the right value modifiers, and the right audience definitions. Then we monitor what the algorithms get wrong — which is more often than the platforms admit.
An ad is only as good as the page it lands on. We design and build dedicated landing pages for high-spend campaigns, run A/B tests on them every week, and tie the CRO program to the same dashboard tracking ad performance. Pages live on your domain, you own them.
Same operating cadence on every account — auditable, time-boxed, dashboard-transparent. Designed to build trust before scaling spend.
Account audit, tracking audit, creative review, competitive positioning. Output: a written 90-day plan signed off before we spend.
Weeks 1–2Account restructure, tracking rebuild, creative production, landing pages built. Approved before launch.
Weeks 2–4Campaigns live by week 5. Weekly creative testing, weekly bid review, monthly strategy session. Dashboard always-on.
Month 2+Once unit economics are proven, scale spend at controlled velocity. Add channels (LinkedIn, TikTok) once core platforms are saturating.
Month 4+Three things every CFO checks before approving a paid media spend.
Average buyer has spent $40M+ across categories. Same buyer from kickoff through month 36. No offshored ops, no junior team.
Senior teamWe bill flat. We make the same whether you spend $5K or $500K — so we recommend the spend that actually works for your business.
No spend conflictAfter the 90-day initial term, we run month-to-month. 30 days notice to cancel — period. The retention rate isn't from contracts.
Month-to-monthIf your question isn't here, send it directly — we reply within one business day.
Because the % of spend model creates a conflict of interest. The more you spend, the more an agency makes — regardless of whether the spend returns. We bill flat, scaled to account complexity, so we recommend the spend that's right for your business — not the spend that's right for our invoice.
$5,000/month for B2C, $8,000/month for B2B. Below those thresholds, smart bidding doesn't have enough conversion data to optimize, and our hourly time on the account exceeds the value we can deliver. We'll tell you on the call if you're not at scale yet.
Google (Search, Performance Max, YouTube, Display, Shopping), Meta (Facebook + Instagram), LinkedIn (B2B only), TikTok (B2C consumer), and Microsoft Ads when ICP fits. We don't recommend running every platform from day one — we usually start with 1–2 and add as the unit economics prove out.
Yes — and we'll usually rebuild parts of it. Most accounts have tracking gaps that distort decision-making. We use what's there, fix what's broken, and add server-side + offline imports where the platforms need them to bid intelligently.
Audit findings: week 1–2. First wins: weeks 4–6 (usually waste reduction, not new lift). Meaningful program lift: month 3+. Compounding ROAS improvements: month 6+. Anyone promising '2x ROAS in 30 days' is selling restructuring of an already-failing account, not real growth.
We handle it — both static and motion. Most clients have brand assets we adapt; some need original photography or video, which we can shoot or commission. The creative scope is in the SOW so there's no surprise. Working from your team's creative is also fine — we just review it for performance fit.
A sampling of recent engagements that match this work.
A Manhattan luxury beauty + aesthetics clinic transformed weak digital UX into a polished platform — 166% lead growth, 88% new users, 27% conversion lift in 12 months.
A new mental-health Management Services Organization with no website went from invisible to ranking page-one in competitive markets — 450% keyword ranking lift, 300% top-3 keyword growth, scalable platform built for the network.
A multi-state property and casualty agency reversed weak conversion paths with keyword realignment, mobile UX improvements, and strategic CTAs — 328% more conversions and 230% more inbound calls.