Book strategy call → Client Dashboard →
Book strategy call
SaaS SEO · Pipeline-tied programs

SaaS SEO
that rank that converts.

We run SEO programs for saas teams who are tired of agencies that publish 80 blog posts a month and call it a strategy. Bottom-of-funnel content, technical foundations, and the topical authority that ranks for queries your buyers actually use.

68+
B2B SaaS clients served · seed → series C
$118M+
ARR influenced across active accounts
3.4x
Avg. lift in qualified pipeline · 9-mo programs
11mo
Median CAC payback for clients on retainer
+148 SQLs
last 30 days
// seo.dashboard
Live
Pipeline
$2.84M
+38% vs Q2
MQL → SQL rate
42%
+11pp vs benchmark
ARR influenced
$1.18M
+24% vs Q2
CAC payback
9.4mo
−2.1mo vs Q2
Funnel by stageQ3 2026 · live
Visitors142K
Leads5,860
MQLs1,840
SQLs772
Closed112
CAC down 22%
trailing 90d
Working with growth-stage SaaS across the funnel
Loomwell PARALLAX Stratabase FRAMECHECK Outpost.io Halftone
Reviewed across 6 platforms Verified by people who actually paid us.
What's included · seo

Six things every saas
seo engagement ships with.

Some agencies hide what's included until you're past the proposal stage. We don't. Here's exactly what every saas seo engagement covers — six concrete deliverables, each tied to your unit economics.

01 — INCLUDED

Technical SEO audit & remediation

Full crawl, Core Web Vitals, schema, indexation, internal linking. We fix what's broken before adding content on top.

02 — INCLUDED

Keyword strategy by intent

Bottom-of-funnel queries first, then mid-funnel, then top. Mapped to the segments paying back, not the ones with the most volume.

03 — INCLUDED

Content production

8–16 high-quality articles, comparison pages, or service pages monthly. Written by domain specialists, not freelancers behind a spreadsheet.

04 — INCLUDED

On-page optimization

Title tags, meta descriptions, internal linking, schema, and conversion paths on every published page. Quarterly retrofit on existing inventory.

05 — INCLUDED

Authority building

Earned links from genuine industry placements — guest posts, original research, expert quotes — not link directories or guest-post farms.

06 — INCLUDED

Monthly attribution review

Per-page revenue attribution, segment-level conversion analysis, and a roadmap rebid every quarter.

How the engagement runs

Four stages between
kickoff and lift.

Same engagement architecture across every seo program — recalibrated for saas unit economics. Every stage produces a measurable artifact your team can defend, not a discovery deck.

1

Audit

Two-week technical + content audit.

Stage 01
2

Strategy

Intent-mapped keyword + topic plan.

Stage 02
3

Production

Content shipped weekly, with on-page optimization.

Stage 03
4

Compound

Monthly review + quarterly scope rebid.

Stage 04
How we differ

Most saas seo
doesn't operate this way.

The unsexy operational details that determine whether your investment pays back. Worth comparing before you sign anywhere — including with us.

Typical SaaS agency
In-house team
Redefine Web
Content quality
Outsourced freelancers
Hire content marketer
Domain specialists, edited
Keyword strategy
Highest volume = best
Whatever's trending
Intent-mapped to ICP
Technical work
Often skipped
DIY
Audit + ongoing remediation
Link strategy
Link directories
Outreach when there's time
Earned placements only
Reporting
Rankings & traffic
GSC screenshots
Per-page revenue + segment
Time to first lift
9–14 months
6–12 months
4–6 months typical
Monthly retainer
$3K–$8K
$8K–$14K loaded
$5K–$12K typical
Three services that compound the lift

The other levers
in this saas cluster.

SEO is one of four services we run for saas clients. The compound impact comes from running them as a connected program — each tied to the same attribution model and a single point of accountability.

Common questions

Things saas teams
ask about seo.

Eight of the most common questions we field on first calls. If something here isn't covered, the strategy call is the right place to dig in.

What's the typical investment for SaaS seo?
Investment depends on scope and complexity. $5K–$12K typical is the typical range we land at. We'll give you a fixed quote within 5 business days of an audit call — no rolling invoices, no scope creep without a written rebid.
How long until we see results from a seo engagement?
Depends on the channel. For paid media, lift is visible inside week two. For SEO, expect 4–6 months to see meaningful conversion-tied lift. For web design and maintenance, conversion lift typically shows up in the first 60 days post-launch.
Will you work alongside our existing team or vendors?
Yes — about 78% of our engagements involve coordinating with an in-house team or another specialist agency. We're explicit about RACI in the kickoff so there's no ambiguity about who owns what.
What does the onboarding look like?
Two weeks. Day 1–5: kick-off, access provisioning, audit. Day 6–10: strategy briefing and roadmap. Day 11–14: signed scope and the first deliverable shipped. We move faster than agency-typical onboarding because we don't run a 60-day discovery phase.
How is success measured?
We tie reporting to saas-specific outcomes: Pipeline, MQL → SQL rate, ARR influenced. Every monthly review includes attribution from channel → outcome, not vanity metrics. We'll show you the math.
What if we want to bring this in-house later?
About 14% of our clients exit before 12 months because they've hired an in-house team. We support that transition explicitly — documentation, playbooks, and a 30-day handoff included. Good outcome for everyone.
Do you sign DPAs / SOC 2 / NDAs?
Yes. We're SOC 2 Type II audited, GDPR-compliant, and routinely sign NDAs and DPAs before any privileged work. Templates in the contract pack we share post-strategy call.
How are change requests handled?
Inside the monthly retainer or on a per-project basis depending on scope. Small adjustments are inside the retainer. Net-new pages, new channels, or major rebuilds are scoped separately so you know exactly what you're paying for.
Three ways forward

Start with a seo audit, not a sales call.

Pick the path that fits where your team is right now. We default to giving you something useful in the first conversation — a real audit finding or a written scope — before either of us makes a longer commitment.

// Case studies

Real practices, real numbers.

A sampling of recent engagements that match this work.

Browse all case studies