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Real Estate Web design · Listing inquiries-tied programs

Real Estate Web design
that convert better.

We design and build real estate websites that convert at retail. Sharper positioning, segment-specific landing pages, conversion paths wired to your CRM from day one — and the kind of finished craft that makes your competitors look like they bought a template.

38+
Brokerages, teams & developers served
$418M+
Property volume influenced YTD
3.2×
Avg. lift in qualified inquiries · 12-mo programs
18%
Avg. lead-to-client conversion rate
+84 showings
trailing 60d
// design.dashboard
Live
Listing inquiries
142
+58 vs Q2
Cost per lead
$48
−$22 vs Q2
Showings booked
84
+34 vs Q2
Lead-to-client rate
18%
+5pp vs Q2
Funnel by stageQ3 2026 · live
Site visits68K
Listing views23K
Inquiries1,840
Showings662
Clients119
CPL down 31%
Q3 vs Q2
Working with real estate teams brokerages, agents & developers
Atlas Property MERIDIAN HOMES Beacon Realty HARBOR & CO Sterling Hill Cornerstone
Reviewed across 6 platforms Verified by people who actually paid us.
What's included · web design

Six things every real estate
web design engagement ships with.

Some agencies hide what's included until you're past the proposal stage. We don't. Here's exactly what every real estate web design engagement covers — six concrete deliverables, each tied to your unit economics.

01 — INCLUDED

Strategy & positioning

Two-week discovery: ICP segmentation, competitor audit, conversion-path mapping, and a positioning brief that everything else is built from.

02 — INCLUDED

Custom site design

Bespoke design across 12–25 pages including homepage, key conversion pages, and segment-specific landing pages. No templates, no reskins.

03 — INCLUDED

Conversion-tuned development

Webflow, Next.js, or Shopify Plus depending on stack. Performance-tuned, semantic, accessible (WCAG AA), and shipped clean.

04 — INCLUDED

CRM integration

Forms, demo flow, lead routing, and lifecycle automation wired to HubSpot, Salesforce, Pardot, or Marketo at launch.

05 — INCLUDED

Analytics & attribution

GA4, server-side tracking, and a custom Looker or HubSpot dashboard tied to your unit economics — not last-click vanity metrics.

06 — INCLUDED

60-day post-launch optimization

Conversion experimentation, page-speed tuning, and a written optimization roadmap to hand off to ongoing maintenance.

How the engagement runs

Four stages between
kickoff and lift.

Same engagement architecture across every web design program — recalibrated for real estate unit economics. Every stage produces a measurable artifact your team can defend, not a discovery deck.

1

Discovery

Two-week ICP, audit, and positioning sprint.

Stage 01
2

Design

Bespoke system + page-by-page design.

Stage 02
3

Build

Engineering, integrations, analytics.

Stage 03
4

Launch

Soft launch + 60-day CRO sprint.

Stage 04
How we differ

Most real estate web design
doesn't operate this way.

The unsexy operational details that determine whether your investment pays back. Worth comparing before you sign anywhere — including with us.

Typical Real Estate agency
In-house team
Redefine Web
Design approach
Template + reskin
Hire freelancer
Bespoke design system
Conversion methodology
Best-guess best practices
Whatever the dev says
Segment-mapped, tested
CMS & stack
Cheap WordPress theme
Whatever's free
Webflow, Next.js, Shopify Plus
Analytics setup
Default GA4 only
Often skipped
Server-side + custom dashboard
Post-launch support
Hands-off after delivery
Patchwork
60-day optimization included
Time to launch
16–24 weeks
12–20 weeks
8–12 weeks typical
Project cost
$8K–$24K
$15K–$40K freelance
$28K–$84K typical
Three services that compound the lift

The other levers
in this real estate cluster.

Web design is one of four services we run for real estate clients. The compound impact comes from running them as a connected program — each tied to the same attribution model and a single point of accountability.

Common questions

Things real estate teams
ask about web design.

Eight of the most common questions we field on first calls. If something here isn't covered, the strategy call is the right place to dig in.

What's the typical investment for Real Estate web design?
Investment depends on scope and complexity. $28K–$84K typical is the typical range we land at. We'll give you a fixed quote within 5 business days of an audit call — no rolling invoices, no scope creep without a written rebid.
How long until we see results from a web design engagement?
Depends on the channel. For paid media, lift is visible inside week two. For SEO, expect 4–6 months to see meaningful conversion-tied lift. For web design and maintenance, conversion lift typically shows up in the first 60 days post-launch.
Will you work alongside our existing team or vendors?
Yes — about 78% of our engagements involve coordinating with an in-house team or another specialist agency. We're explicit about RACI in the kickoff so there's no ambiguity about who owns what.
What does the onboarding look like?
Two weeks. Day 1–5: kick-off, access provisioning, audit. Day 6–10: strategy briefing and roadmap. Day 11–14: signed scope and the first deliverable shipped. We move faster than agency-typical onboarding because we don't run a 60-day discovery phase.
How is success measured?
We tie reporting to real estate-specific outcomes: Listing inquiries, Cost per lead, Showings booked. Every monthly review includes attribution from channel → outcome, not vanity metrics. We'll show you the math.
What if we want to bring this in-house later?
About 14% of our clients exit before 12 months because they've hired an in-house team. We support that transition explicitly — documentation, playbooks, and a 30-day handoff included. Good outcome for everyone.
Do you sign DPAs / SOC 2 / NDAs?
Yes. We're SOC 2 Type II audited, GDPR-compliant, and routinely sign NDAs and DPAs before any privileged work. Templates in the contract pack we share post-strategy call.
How are change requests handled?
Inside the monthly retainer or on a per-project basis depending on scope. Small adjustments are inside the retainer. Net-new pages, new channels, or major rebuilds are scoped separately so you know exactly what you're paying for.
Three ways forward

Start with a web design audit, not a sales call.

Pick the path that fits where your team is right now. We default to giving you something useful in the first conversation — a real audit finding or a written scope — before either of us makes a longer commitment.

// Case studies

Real practices, real numbers.

A sampling of recent engagements that match this work.

Browse all case studies