Most optometry websites are templated brochures pretending to be marketing assets. They explain what your practice does, list your hours, and stop there. Ours are built around the one outcome that matters — getting a patient to book an exam — and engineered to convert visitors into appointments at the highest rate possible.
A few hard truths about optometry websites: most patients land on yours from a Google search for "optometrist near me," they're already partially decided, and they make a booking decision in under 90 seconds. If your site doesn't load fast, doesn't surface the booking option clearly, and doesn't reassure them that you're a real practice with real reviews — they're back on Google in two minutes looking at the next clinic.
We design every page around that 90-second window. Booking buttons placed where eye-tracking studies say they get clicked. Insurance accepted shown above the fold. Real photos, real reviews, real practitioners — not stock images of smiling models in lab coats. The site should make booking the easy decision.
See client outcomesBooking integrations baked in (Solutionreach, Demandforce, Calendly, custom). Booking option visible from every page.
Service-area pages, local schema, parking + accessibility info, neighborhood signals — all the things national templates miss.
We help you brief and direct a real photo shoot — your team, your practice, your equipment. Patients trust real over polished.
Five disciplines run as one project. Each phase is signed off in writing before the next begins — no scope drift, no surprise billing.
We design backwards from the booking. Each page asks: what is the patient here for, what's blocking them from booking, what proof do they need to see, and where does the booking CTA need to live? The design system that comes out is unified — but every page is engineered for its specific intent.
Most optometry sites have a generic 'Services' page that lists everything in bullet form. We build a dedicated page per service — eye exams, contact lenses, dry eye, kids' exams — each optimized for the keyword its patient actually searches. This is how local SEO and conversion work together instead of cancelling each other out.
Most optometry websites are built once and frozen. We design for a marketing team that needs to launch promotions, swap landing pages, A/B test booking CTAs, and update content monthly. Editor-friendly CMS, modular page templates, and a documented system make ongoing marketing work fast instead of friction-heavy.
Optometry traffic is 65–75% mobile. We design and engineer mobile-first — not 'responsive,' actually mobile-first. Booking CTA stays visible, forms are thumb-friendly, page weight is brutal on bloat. Lighthouse scores 90+ on mobile because the site was built that way, not because we hacked it later.
If your practice grows to 2 locations, then 5, then 12 — your website shouldn't need a rebuild. We architect the site to scale: location-specific pages, multi-location SEO, centralized content, distinct booking flows per location. Build it right once, scale it indefinitely.
Five-stage cadence with stage-gate approvals. No work continues until you've signed off on the previous phase — no scope creep, no surprise billing.
Patient interviews, competitive review, booking-flow audit. Output: a written 90-day plan tied to your patient growth goals.
Week 1Mood, design system, key page wireframes, high-fidelity mocks. Approved before development starts.
Weeks 2–3Custom theme/build, booking integration, CMS configuration. Bi-weekly demos. You see progress every two weeks.
Weeks 3–6QA, accessibility audit, soft launch, full launch. Post-launch CRO program kicks off in week 7.
Week 6–7Three reasons that come up in every reference call our prospective clients run.
We've shipped 80+ optometry websites. We know which patterns book exams and which look pretty but don't.
Vertical experienceDesigned for the phone first because that's where the patient is. Most agencies design for desktop and shrink it down — wrong order.
Mobile-nativeSolutionreach, Demandforce, Calendly, EyeCarePro, custom — we've integrated all the major ones. We know their quirks.
Booking-nativeFour project tiers. Flat fees, no hourly games. Most optometry practices choose Growth at $6,500 for a 4–8 page conversion-tuned site. Every tier ships with a 60-day post-launch optimization sprint.
A focused 1–3 page MVP for newly opened practices that need to ship fast.
Conversion-tuned site for growing practices ready to compete on local intent.
Multi-location or multi-service-line site with bespoke design system.
DSO or 5+ location operators needing systematic site rollouts.
If your question isn't here, send it directly — we reply in writing within one business day.
Because optometry has a specific buyer behavior — local search, short decision cycle, mobile-heavy, decision driven by reviews and insurance accepted. A site that doesn't account for those patterns doesn't book exams. We've found a more general-purpose template approach produces sites that look good in screenshots but underperform in conversion.
Yes — we've integrated with Solutionreach, Demandforce, RevenueWell, Lighthouse 360, EyeCarePro, Calendly, and most custom systems. If you have a niche booking platform we haven't seen, we'll evaluate it on the strategy call and tell you honestly if there are integration risks.
Three ways: (1) every page is built to rank for a specific patient query, so SEO has something to work with; (2) we build promotional landing pages your team can launch independently; (3) booking integrations are tracked, so paid ads can attribute revenue back to ad spend. The site is designed to be the foundation marketing builds on, not a one-time deliverable.
Mobile-first, not just responsive. We design for 375px wide first and scale up — most agencies do the opposite, which produces sites that work on mobile but weren't engineered for it. 65–75% of optometry traffic is mobile; we treat it as the primary surface.
Yes — every build includes a CMS configured for your team's actual workflow. WordPress with custom Gutenberg blocks or Webflow CMS depending on what fits your team. A 2-hour training session is included; most editors are independent within a week.
On-page SEO is built into every page (titles, meta, headings, schema). Site architecture is designed for crawl efficiency. Service pages are written for the actual keywords patients use. After launch, our SEO team takes over for the compounding work — content, links, refresh cycles.
First 12 months managed hosting included on every build. After that, $480/year managed hosting (we recommend you keep it — performance and uptime are tied to hosting quality). You can also self-host on WP Engine, Kinsta, or your own infrastructure — we provide a clean export.
A sampling of recent engagements that match this work.
An independent optometry practice competed with corporate chains via redesigned UX, location-based SEO, and high-intent ads — driving a 135.9% organic traffic surge and 62% more booked exams.
A leading Canberra eye surgeon with no website went from invisible to dominant — 22 top-10 keyword rankings, 120% traffic surge, 40% more patient bookings, and a 35% revenue boost in six months.
A 20+ year practice unified its fragmented website + SEO under one strategy — 100% increase in new monthly patients, $8,100 added monthly revenue, and 776% more search impressions.