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E-commerce Maintenance · Blended ROAS-tied programs

E-commerce Maintenance
that stays sharp every month.

Most websites peak the day they ship and decay quietly afterward. Our maintenance program keeps your e-commerce site converting better every month — ongoing CRO, performance, security, and the small adjustments that compound over a year into double-digit lift.

82+
DTC brands · sub-$1M to $50M+ GMV
$184M+
Tracked GMV influenced YTD
4.2×
Median blended ROAS · trailing 6 months
38%
Average repeat-purchase rate lift
+38% AOV
trailing 60d
// maintenance.dashboard
Live
Blended ROAS
4.2×
+1.1× vs Q2
AOV
$94
+$22 vs Q2
Repeat rate
38%
+12pp vs Q2
Blended CAC
$28
−$11 vs Q2
Funnel by stageQ3 2026 · live
Sessions218K
Add-to-carts39K
Checkouts17K
Orders11K
Repeat4.2K
ROAS 4.2×
blended Q3
Working with DTC brands at the scale tipping point
North & Pine MERIDIAN Hearthstone KITSMITH Pebble Daylo
Reviewed across 6 platforms Verified by people who actually paid us.
What's included · maintenance

Six things every e-commerce
maintenance engagement ships with.

Some agencies hide what's included until you're past the proposal stage. We don't. Here's exactly what every e-commerce maintenance engagement covers — six concrete deliverables, each tied to your unit economics.

01 — INCLUDED

Conversion experimentation

Quarterly CRO sprints — A/B tests on key conversion pages, run by senior strategists with statistical rigor, not vibes.

02 — INCLUDED

Performance & Core Web Vitals

Monthly perf audit and remediation. Sub-2-second LCP and clean Web Vitals are non-negotiable, not aspirational.

03 — INCLUDED

Security & compliance

Patches, dependency updates, vulnerability scans, and SOC 2 / GDPR / accessibility (WCAG AA) compliance maintenance.

04 — INCLUDED

Content updates & new pages

New page production, copy updates, image refreshes, and seasonal launches handled inside the retainer.

05 — INCLUDED

Integration upkeep

CRM, marketing automation, analytics, and e-commerce integration health monitoring and fixes when third-party APIs break.

06 — INCLUDED

Monthly health report

A real document — not a screenshot — with what changed, what improved, what's at risk, and what we recommend next quarter.

How the engagement runs

Four stages between
kickoff and lift.

Same engagement architecture across every maintenance program — recalibrated for e-commerce unit economics. Every stage produces a measurable artifact your team can defend, not a discovery deck.

1

Onboard

Two-week handoff + baseline audit.

Stage 01
2

Stabilize

Fix tech debt + secure baseline.

Stage 02
3

Optimize

Quarterly CRO + perf sprints.

Stage 03
4

Compound

Monthly health reports, scope rebid quarterly.

Stage 04
How we differ

Most e-commerce maintenance
doesn't operate this way.

The unsexy operational details that determine whether your investment pays back. Worth comparing before you sign anywhere — including with us.

Typical E-commerce agency
In-house team
Redefine Web
CRO methodology
Hunches, copy A/B
When there's time
Quarterly statistical sprints
Performance
Reactive when slow
Mostly ignored
Monthly audit + remediation
Security
Patches when breached
DIY when remembered
Continuous + compliance
Content cadence
Hourly billing
Whenever queue clears
Inside retainer
Reporting
Ticket close emails
Often missing
Monthly written health report
Response SLA
48–72 hours
Best effort
Same business day
Monthly retainer
$1K–$3K hourly
$8K–$12K loaded
$2.5K–$6K typical
Three services that compound the lift

The other levers
in this e-commerce cluster.

Maintenance is one of four services we run for e-commerce clients. The compound impact comes from running them as a connected program — each tied to the same attribution model and a single point of accountability.

Common questions

Things e-commerce teams
ask about maintenance.

Eight of the most common questions we field on first calls. If something here isn't covered, the strategy call is the right place to dig in.

What's the typical investment for E-commerce maintenance?
Investment depends on scope and complexity. $2.5K–$6K typical is the typical range we land at. We'll give you a fixed quote within 5 business days of an audit call — no rolling invoices, no scope creep without a written rebid.
How long until we see results from a maintenance engagement?
Depends on the channel. For paid media, lift is visible inside week two. For SEO, expect 4–6 months to see meaningful conversion-tied lift. For web design and maintenance, conversion lift typically shows up in the first 60 days post-launch.
Will you work alongside our existing team or vendors?
Yes — about 78% of our engagements involve coordinating with an in-house team or another specialist agency. We're explicit about RACI in the kickoff so there's no ambiguity about who owns what.
What does the onboarding look like?
Two weeks. Day 1–5: kick-off, access provisioning, audit. Day 6–10: strategy briefing and roadmap. Day 11–14: signed scope and the first deliverable shipped. We move faster than agency-typical onboarding because we don't run a 60-day discovery phase.
How is success measured?
We tie reporting to e-commerce-specific outcomes: Blended ROAS, AOV, Repeat rate. Every monthly review includes attribution from channel → outcome, not vanity metrics. We'll show you the math.
What if we want to bring this in-house later?
About 14% of our clients exit before 12 months because they've hired an in-house team. We support that transition explicitly — documentation, playbooks, and a 30-day handoff included. Good outcome for everyone.
Do you sign DPAs / SOC 2 / NDAs?
Yes. We're SOC 2 Type II audited, GDPR-compliant, and routinely sign NDAs and DPAs before any privileged work. Templates in the contract pack we share post-strategy call.
How are change requests handled?
Inside the monthly retainer or on a per-project basis depending on scope. Small adjustments are inside the retainer. Net-new pages, new channels, or major rebuilds are scoped separately so you know exactly what you're paying for.
Three ways forward

Start with a maintenance audit, not a sales call.

Pick the path that fits where your team is right now. We default to giving you something useful in the first conversation — a real audit finding or a written scope — before either of us makes a longer commitment.

// Case studies

Real practices, real numbers.

A sampling of recent engagements that match this work.

Browse all case studies