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E-commerce Paid media · Blended ROAS-tied programs

E-commerce Paid media
that earn back ad spend.

We run paid media programs for e-commerce teams who care about contribution margin, not last-click ROAS theatre. Google, Meta, LinkedIn, and the channels that actually fit your buyer — built around the segments that pay back, not the ones with the cheapest clicks.

82+
DTC brands · sub-$1M to $50M+ GMV
$184M+
Tracked GMV influenced YTD
4.2×
Median blended ROAS · trailing 6 months
38%
Average repeat-purchase rate lift
+38% AOV
trailing 60d
// ppc.dashboard
Live
Blended ROAS
4.2×
+1.1× vs Q2
AOV
$94
+$22 vs Q2
Repeat rate
38%
+12pp vs Q2
Blended CAC
$28
−$11 vs Q2
Funnel by stageQ3 2026 · live
Sessions218K
Add-to-carts39K
Checkouts17K
Orders11K
Repeat4.2K
ROAS 4.2×
blended Q3
Working with DTC brands at the scale tipping point
North & Pine MERIDIAN Hearthstone KITSMITH Pebble Daylo
Reviewed across 6 platforms Verified by people who actually paid us.
What's included · paid media

Six things every e-commerce
paid media engagement ships with.

Some agencies hide what's included until you're past the proposal stage. We don't. Here's exactly what every e-commerce paid media engagement covers — six concrete deliverables, each tied to your unit economics.

01 — INCLUDED

Channel-fit assessment

Two-week diagnostic on which channels actually fit your buyer. Most clients are running on 4 channels; we usually consolidate to 2.

02 — INCLUDED

Account architecture rebuild

Campaign, ad-group, and audience structure rebuilt around your ICP segments — not Google's recommendations or last consultant's leftovers.

03 — INCLUDED

Creative & copy production

Static, video, and motion creative refreshed every 14 days. Owned by senior creative, not a junior in a Slack channel.

04 — INCLUDED

Bid strategy & attribution

Bid strategies tuned to qualified-lead value, MQL→SQL rate, or contribution margin. Server-side tracking on every campaign.

05 — INCLUDED

Audience & segment work

First-party CRM uploads, lookalikes built from closed-won data, and exclusion logic on segments that don't pay back.

06 — INCLUDED

Weekly optimization, monthly attribution

Weekly cycle of creative, audience, and bid optimization. Monthly attribution review tied to your unit economics.

How the engagement runs

Four stages between
kickoff and lift.

Same engagement architecture across every paid media program — recalibrated for e-commerce unit economics. Every stage produces a measurable artifact your team can defend, not a discovery deck.

1

Audit

Two-week channel-fit + account audit.

Stage 01
2

Rebuild

Account architecture + first creative wave.

Stage 02
3

Optimize

Weekly creative + bid cycle.

Stage 03
4

Scale

Monthly attribution-driven scale-up.

Stage 04
How we differ

Most e-commerce paid media
doesn't operate this way.

The unsexy operational details that determine whether your investment pays back. Worth comparing before you sign anywhere — including with us.

Typical E-commerce agency
In-house team
Redefine Web
Channel scope
All of them, all the time
DIY across 1–2 channels
Channel-fit driven, 2–3 max
Account structure
Inherited or templated
Whatever Google suggests
Rebuilt around ICP segments
Creative cadence
Whenever it gets stale
Quarterly refresh
14-day refresh cycle
Bid optimization
Goal: lowest CPC
Goal: lowest CPL
Goal: contribution margin
Attribution model
Last-click in GA
Platform-native only
Server-side multi-touch
Reporting
Monthly slide deck
Weekly screenshots
Live dashboard + monthly review
Monthly fee + spend
$2K–$5K + spend
$8K–$14K loaded
$4K–$10K + spend typical
Three services that compound the lift

The other levers
in this e-commerce cluster.

Paid media is one of four services we run for e-commerce clients. The compound impact comes from running them as a connected program — each tied to the same attribution model and a single point of accountability.

Common questions

Things e-commerce teams
ask about paid media.

Eight of the most common questions we field on first calls. If something here isn't covered, the strategy call is the right place to dig in.

What's the typical investment for E-commerce paid media?
Investment depends on scope and complexity. $4K–$10K + spend typical is the typical range we land at. We'll give you a fixed quote within 5 business days of an audit call — no rolling invoices, no scope creep without a written rebid.
How long until we see results from a paid media engagement?
Depends on the channel. For paid media, lift is visible inside week two. For SEO, expect 4–6 months to see meaningful conversion-tied lift. For web design and maintenance, conversion lift typically shows up in the first 60 days post-launch.
Will you work alongside our existing team or vendors?
Yes — about 78% of our engagements involve coordinating with an in-house team or another specialist agency. We're explicit about RACI in the kickoff so there's no ambiguity about who owns what.
What does the onboarding look like?
Two weeks. Day 1–5: kick-off, access provisioning, audit. Day 6–10: strategy briefing and roadmap. Day 11–14: signed scope and the first deliverable shipped. We move faster than agency-typical onboarding because we don't run a 60-day discovery phase.
How is success measured?
We tie reporting to e-commerce-specific outcomes: Blended ROAS, AOV, Repeat rate. Every monthly review includes attribution from channel → outcome, not vanity metrics. We'll show you the math.
What if we want to bring this in-house later?
About 14% of our clients exit before 12 months because they've hired an in-house team. We support that transition explicitly — documentation, playbooks, and a 30-day handoff included. Good outcome for everyone.
Do you sign DPAs / SOC 2 / NDAs?
Yes. We're SOC 2 Type II audited, GDPR-compliant, and routinely sign NDAs and DPAs before any privileged work. Templates in the contract pack we share post-strategy call.
How are change requests handled?
Inside the monthly retainer or on a per-project basis depending on scope. Small adjustments are inside the retainer. Net-new pages, new channels, or major rebuilds are scoped separately so you know exactly what you're paying for.
Three ways forward

Start with a paid media audit, not a sales call.

Pick the path that fits where your team is right now. We default to giving you something useful in the first conversation — a real audit finding or a written scope — before either of us makes a longer commitment.

// Case studies

Real practices, real numbers.

A sampling of recent engagements that match this work.

Browse all case studies