Hosting, security, performance, compliance, and content updates for the dental site you already paid to build. Cheap on purpose — because maintenance isn't where we make our margin, it's the foundation that protects the SEO, paid, and conversion work that does.
Most practices don't shop for maintenance — they shop for it the day after something breaks. Pick the shape that matches yours.
You're spending $1,500–$5,000/mo on acquisition. A site that goes down for 6 hours, gets hacked, or drops to PageSpeed 42 doesn't just look bad — it kills CPA, kills rankings, and makes the spend you're already running less efficient. Maintenance is the cheapest way to protect the most expensive line on your invoice.
Your last agency built the site, took the keys, and stopped returning emails. WordPress is now 4 versions out of date, plugins haven't been touched in 2 years, and you're one zero-day away from a problem you can't even diagnose.
You shipped a new site last quarter and now nobody's watching it. Backups, security headers, content edits, broken links, SSL renewals — all "someone'll handle it." Until they don't, and your front desk is fielding calls about a 503 page.
The cost of skipping maintenance shows up everywhere except the bill that reminds you it isn't there. Three numbers most practices have never measured.
A dental practice spending $4k/mo on Google Ads with a PageSpeed score of 42 vs. 92 sees roughly 38% more bounces on landing pages — a $1,500–$2,400/mo equivalent paid into a leaky funnel.
Every dental site we audit on intake — over 300 audited so far — finds at least one critical security gap. 14% are running WordPress core or plugins with publicly disclosed CVEs.
When a dental site is compromised — defaced, redirected, or blacklisted — the average recovery window is 6.4 hours of full downtime plus 2–3 weeks of damaged search rankings the practice keeps paying to claw back.
Maintenance shouldn't surprise you. Every plan includes the same six layers — the difference between tiers is depth, response time, and how much we proactively fix versus only patch.
Every 60 seconds, from 6 global checkpoints. The moment a site stops responding, our on-call engineer is paged before your front desk gets the first call. Most clients never see an alert; they see the resolved-incident note in the monthly report.
WordPress core, theme, and plugin updates applied on a tested cadence — not auto-update roulette. Every patch tested in staging first; rollback ready if anything breaks.
Automated daily backups, off-server, with one-click restore. Verified weekly so the restore actually works the day you need it.
PageSpeed isn't a one-time launch metric — it drifts every time a plugin updates or a photo gets uploaded. We monitor it monthly and tune it before it costs you a CPA point.
Hours-bank for the everyday edits practice managers actually want — new doctor bios, hours updates, service pages, doctor-of-the-month, photo swaps. No support-ticket purgatory.
Most dental sites have at least one form quietly mishandling PHI. We audit every form on intake, route any PHI-bearing form through HIPAA-compliant infrastructure, and re-audit annually.
The scorecard from the hero of this page is what you actually get every month. Shipped to your inbox on the 1st. Not a screenshot of an analytics dashboard — a one-page, plain-English report on what we did, what we caught, and what's next.
Maintenance is the foundation that protects everything else — your acquisition spend, your patient pipeline, your reputation. Pick the depth that matches your site, then upgrade if it outgrows the plan.
Maintenance is month-to-month. No annual lock-in, ever. If a tier doesn't earn its keep, downgrade or cancel with 30 days' notice. Every plan includes the monthly site-health report so you can see exactly what you're paying for — or aren't getting.
The maintenance market is a mess: $29/mo "managed WordPress" hosts, freelancers who disappear, in-house staff who'd rather not, and DIY that quietly stops happening. Here's the honest comparison.
Cheap host support comparison reflects the included support tier from major managed WordPress hosts. "DIY (in-house)" cost reflects the visible expense, not the ~3 hrs/mo of practice-manager time it actually consumes — which is the line item nobody ever budgets.
Three engagements where maintenance was the line item that quietly protected everything else. Browse the full archive for more across single-location, group, and DSO clients.
Plan: Enterprise · 27 sites under one pod
Problem: Each new acquired location was on a different host with different security posture. Two compromises in 6 months before consolidation.
Plan: Optimize
Problem: $4k/mo in Google Ads landing on a 41-PageSpeed page. 38% mobile bounce on hero. CFO was about to cut paid spend in half.
Plan: Premium (post-incident)
Problem: Defaced WordPress site after a vulnerable plugin sat unpatched for 14 months. Search Console issued a manual action within 6 hours.
Maintenance is the foundation. These three are what use the foundation to actually drive revenue. Most practices stack at least one within 90 days of moving to Manage.
Google Ads + Meta campaigns that fill the schedule with high-value patients. Avg. CPA $84.
Explore serviceOwn the map pack with GBP optimization, location pages, and citation cleanup tuned for dental search behavior.
Explore serviceBring lapsed patients back without the front desk burning out. Automated email + SMS sequences tied to your PMS.
Explore service30 minutes. No commitment. We'll run the same scorecard from the top of this page on your live site, walk you through what's green and what's amber, and tell you which tier (if any) you actually need. Most practices walk away knowing whether they need us.
A sampling of recent engagements that match this work.
A scratch-practice launch with zero digital footprint became one of the highest-reviewed dental brands in their region — 700+ reviews, 280% more Map Pack calls, and 3× search impressions in months.
Smile Design Dentistry, a 50+ location DSO, struggled with inflated ad spend, poor-quality leads, and limited tracking. We restructured PPC accounts, added full-funnel paid social, and created tailored landing pages — resulting in higher lead quality, better ROI, and scalable growth across the network.
A 20-year Vista, CA practice replaced fragmented agencies and outdated infrastructure with a secure, mobile-first website, advanced local SEO, GMB-driven PPC, and video — generating 12-16 new patients monthly and a 1,000% jump in patient volume.