A small-business tax advisory firm replaced unpredictable referrals with consistent paid + local-SEO leads — 5× ROI from Google Ads and predictable monthly pipeline.
Stonehenge Consulting PLC specializes in small-business accountancy and tax advisory services. With a mission centered on simplifying finance for sole proprietors and SMEs, the firm had earned local trust but lacked modern digital-first strategies. Reliance on referrals created unpredictable lead flow.
Stonehenge depended almost exclusively on referrals — demonstrating client satisfaction but creating unsteady pipelines. Marketing lacked clarity: no precise lead-generation system, limited SEO, and no clear differentiation.
Prior agencies pitched vague "all-in-one" options with hidden costs and no transparent ROI reporting.
We developed a targeted Google Ads campaign around high-intent keywords for small-business needs. We optimized GBP, secured consistent reviews, and reshaped brand messaging for trust and professionalism. All ad spend and metrics were reported clearly month over month.
Stonehenge shifted from unpredictable referrals to reliable, data-driven client acquisition. ROI scaled 5×, enabling them to reinvest confidently while focusing on servicing clients.