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Home / Case studies / Sharon M. Gum, CPA
Client Sharon M. Gum, CPA
Industry Accounting · Local CPA
Engagement Web + Local SEO partner
Case № 066 · 2023 / 2024

Drove 101% more search visibility for Sharon M. Gum, CPA with local SEO.

A Southern Illinois accounting firm with no digital footprint became Monroe County's most-visible CPA — 101% Google Search visibility lift, 62% Maps visibility, 56% more calls.

Result +101% search visibility, +62% Maps visibility, +56% client calls.
Approach New WordPress site + GBP optimization + content + reviews + press releases + local SEO.
Services
Web Design Local SEO Google Maps
Stack WordPress · GBP · Local SEO
// sharon-m-gum-cpa.live
Search visibility
+101%
↗ Google
Maps views
+62%
↗ verified
Client calls
+56%
↗ inbound
Search visibility · 12-month curve
+101%
About the client

A Southern Illinois accounting firm serving small businesses — business advisory, tax, and payroll services.

Sharon M. Gum, CPA is a Southern Illinois accounting firm serving small businesses. Focused on business advisory, tax, and payroll, they were restricted by a complete absence of online assets — no website, no optimized social profiles, and an unclaimed Google Business Profile.

i The challenge

Zero digital footprint + unclaimed GBP + invisible to local searchers.

Sharon M. Gum, CPA had no organic keyword capture, no inbound leads from search, and almost no authority in Google Maps. Their GBP was unclaimed and mis-categorized. They had no reviews, weakening client trust signals.

Their existing Facebook page was misbranded and inactive. They were invisible to qualified local prospects despite high-value search traffic.

Pre-engagement baseline Month 0
Website
GBP Unclaimed
Reviews 0
ii The solutions

Foundation + GBP + content + reviews + press for local domination.

We introduced a digital foundation: their first WordPress site, technical SEO, claimed and optimized GBP, weekly content, Google Maps campaign. Press releases and local citation networks reinforced authority.

  1. New WordPress website
    Responsive, optimized for local searches.
  2. GBP + review generation
    Claimed, optimized, with structured review collection.
  3. Topical blog map
    Niche-authority content for accounting topics.
  4. Local SEO campaign
    Citations + directories network.
  5. Press releases
    Syndicated to high-authority media.
Services used
Web Design Local SEO Google Maps

Strength in numbers.

From total invisibility to Monroe County leader within 12 months — optimized GBP, review campaigns, content structures, and consistent brand-building gave the firm a competitive edge.

01 · Search visibility
+101%
Increase in Google Search visibility.
02 · Maps views
+62%
Increase in Google Maps views.
03 · Client calls
+56%
Growth in client phone calls.
↗ Headline result · +101% search visibility
Reporting cadence · monthly