A Danish luxury hotel replaced an outdated site + confusing external booking flow with an integrated, brand-aligned redesign — 64% organic traffic growth, 40% direct booking share, 250+ first-page keywords in year 1.
Stella Maris Hotel de Luxe in Svendborg, Denmark is a boutique luxury hotel featuring 36 elegantly designed rooms, modern amenities, fine dining, bar, lounge, terraces, and corporate meeting spaces. Guests enjoy complimentary cooked-to-order breakfast and 24-hour room service.
Despite a premium experience, their outdated website and fragmented booking system created confusion.
The old site lacked luxury design consistency. Guests were redirected to an external booking platform — confusion, drop-offs, incomplete reservations. Heavy dependency on third-party booking platforms.
Poor SEO limited visibility. Fragmented booking caused syncing issues with Booking.com — double-bookings + outdated availability.
Complete redesign focused on UX + functionality. Modern site aligned with luxury identity. Fully automated booking integrated and synced in real-time with Booking.com — eliminating double-bookings + ensuring availability accuracy. Targeted keyword research + optimized copy captured high-value organic traffic.
Stella Maris transformed digital experience — guests book directly with ease, room availability accurate across channels, organic visibility expanded. 64% organic growth, 40% direct bookings, 250+ first-page keywords.