Europe's largest ski travel agency overhauled paid media — 250% conversion growth, 107% ROAS lift, multilingual Google Ads tuned for both family + solo bookings.
Mount Vacation is a leading European ski travel agency with 15+ years of expertise, offering the broadest range of ski destinations, hotels, apartments, and chalets. Serving nearly 70,000 customers last year, they combine advanced online booking with personalized consultant support.
Despite offline reputation + extensive network, Google Ads campaigns generated low traffic + poor conversions. Inefficient budget use + weak bidding drained spend without ROI.
European ski market was highly competitive, driving up CPCs. Ads lacked targeted messaging for different customer types and didn't use multilingual targeting — missing international reach.
Comprehensive solution: multilingual campaigns targeting key European markets, ensuring local customers found relevant messaging. Tailored ad copy highlighting unique packages + flexible payment + travel convenience. Continuous bid optimization + automated follow-ups + detailed reporting.
Mount Vacation significantly improved online visibility + drove notable booking performance — 250% conversion growth, 107% ROAS, stronger budget efficiency. Reinforced position as Europe's go-to ski holiday provider.