A Sydney bathroom and home-renovation specialist replaced two underperforming websites with a single SEO-driven site, secured 300+ keyword rankings, and converted 10% of new visitors — generating $60,000+ in bookings within a year.
Passion Built, a Sydney-based renovation company specializing in bathrooms, homes, and structural projects, was known for quality work and referrals but struggled to expand its reach. With fragmented digital efforts through weak websites, costly job boards, and limited word-of-mouth, the company needed a stronger online presence.
Partnering with Redefine Web, they rebranded with a responsive WordPress site, unique positioning, SEO strategy, an optimized Google My Business profile, and targeted Google Ads. Now, Passion Built competes with leading Sydney firms, showcasing projects, driving organic traffic, and converting online visitors into loyal clients.
Most enquiries came from referrals, costly third-party platforms, or poor-quality leads. Their two websites were underperforming, only appearing in searches for their name, meaning new clients couldn't discover them organically.
The sites also lacked SEO, mobile responsiveness, and engaging content. Their portfolio failed to showcase quality workmanship, offering few photos, generic text, and little to differentiate them in Sydney's crowded renovation market.
Reviews and social proof were scarce, hurting credibility and Google rankings. An incomplete Google My Business profile further weakened local SEO. As a newer brand competing against established companies, Passion Built needed more than leads — they required a comprehensive marketing transformation.
We retired their two outdated websites and built a modern, responsive WordPress site using Elementor — featuring structured content, clear calls-to-action, and SEO-focused copy that communicated services, expertise, and brand values effectively.
We optimized Google My Business with services, reviews, and completed projects, and introduced processes for gathering authentic client testimonials. Targeted Google Ads campaigns generated immediate visibility in local searches while SEO rankings climbed for renovation-related keywords. Project showcase sections with before-and-after photography differentiated Passion Built from generic competitors.
The company transitioned from low visibility and referral dependency to securing $60K+ in new projects, consistent website visitors, and a scalable lead pipeline.