Luxury home décor brand Abigail Ahern wanted to boost ecommerce performance while maintaining its high-end identity. We restructured SEO and paid media around intent-driven traffic and premium creative — generating a 179% revenue lift and doubling conversion rates.
Abigail Ahern, a global leader in luxurious, trend-defying interiors, offers high-quality furnishings and accessories that inspire bold, lasting design. Despite strong brand recognition, their digital marketing relied too heavily on discounts and branded searches — drawing short-term traffic but weakening their premium positioning.
In August 2020 they partnered with Redefine Web to unify SEO and paid-media strategies, with the dual goals of boosting ecommerce sales and expanding their online audience while maintaining their aspirational, high-end aesthetic.
Before partnering with Redefine Web, Abigail Ahern was at a key growth stage. Although well-known in interiors, their digital marketing lacked consistency and scalability. Campaigns leaned heavily on branded keywords and frequent discounts — driving short-term sales but weakening the brand's luxury image and risking design-conscious customers.
SEO was underperforming. Thin landing-page content meant valuable non-branded search terms went uncaptured, and visitors weren't being effectively retargeted toward conversions. Paid campaigns faced similar issues: shopping ads had poor keyword control, wasting spend and missing chances to highlight premium product categories. Budgets lacked smart segmentation, while ad messaging relied too heavily on discount-led promotions.
Heading into Black Friday, Abigail Ahern needed a sophisticated SEO and paid-media strategy to drive ecommerce growth while reinforcing its luxury positioning.
Redefine Web executed a full-funnel, premium-aligned marketing strategy across organic and paid channels. SEO efforts focused on optimizing category and product-level pages with enriched content to strengthen organic rankings and support higher-intent searches.
Paid media campaigns were restructured to move away from discount reliance, instead aligning ad copy and extensions with brand quality. We segmented product categories into tailored campaigns for better budget allocation and refined shopping campaign queries to maximize efficiency. Retargeting through display and social nurtured site visitors toward conversions, while prospecting campaigns introduced the brand to entirely new audiences.
By implementing an intent-driven and brand-aligned approach, the campaign drove lasting growth — boosting revenue by 179% and doubling ecommerce conversion rates without a single discount banner.