A traditional commercial printer reimagined itself as a marketing services hub — client-specific web storefronts on PTI MarcomCentral, automated campaign management, and 5 high-capacity Ricoh Pro C901s processing 500+ daily jobs for 50+ retainer clients.
Pacful Inc., headquartered in Rancho Cordova, California, began as a traditional print service provider in a highly competitive industry. Recognizing the need to move beyond commodity pricing, leadership integrated technology-driven services. Their vision: become integrated into clients' marketing infrastructure with on-demand storefronts.
Pacful relied on costly offset printing with shrinking returns. Competitors drove prices down. Clients shifted to digital workflows seeking integrated tools. Their initial "click, print, ship" services showed promise but lacked scalable tech to grow into a marketing services provider.
We deployed client-specific web storefronts using PTI MarcomCentral, integrated variable data printing, and digitized campaign management. Ricoh Pro C901s installed for high-capacity, cost-effective workloads. Monthly proactive support ensured scalability.
Pacful moved from commodity printer to marketing services powerhouse — efficiency, personalization, automation. 50+ loyal clients, 500+ daily jobs, redefined market identity.