A 150-year-old UK printer reframed print as modern + sustainable through SEO content, social storytelling, and PR — 34% enquiry growth, 11K unique users, 90K social impressions.
Galloways Printers Limited is one of the UK's longest-standing print providers, with over 150 years of operational expertise. They specialize in litho + digital print services with offerings ranging from direct mail and packaging concepts to brochures and finishing.
With digital channels accelerating, they sought to reposition as a modern, sustainable, integrated partner — reshaping perceptions of print as a whole.
Galloways faced challenges in a digital-first market. Many prospects viewed print as outdated, expensive, and environmentally harmful. Despite loyal clients, they struggled to reach broader audiences.
Their website had limited search visibility. Misinformation around sustainability hurt them. Social presence was minimal.
We launched the "Fall in Love with Print Again" campaign to reposition Galloways. Targeted SEO content + social storytelling + sustainability-focused campaigns shifted print from outdated to innovative. Targeted social campaigns reached tens of thousands across LinkedIn + Instagram.
Galloways was repositioned as forward-thinking — built digital authority with thousands of new users, increased enquiries, and proved audiences are ready to embrace print again.