A complete HVAC marketing transformation — modern site, real photography, condition-specific SEO, local + reputation work — produced 125 monthly leads at $15 each, an 18× ROI on ad spend, and doubled annual revenue.
McCormick Heating & Cooling, a trusted HVAC provider with 15+ years of service, had strong community credibility but little online presence due to low search rankings, an outdated website, and reliance on referrals.
As competition grew and customers searched online for providers, this lack of visibility limited growth. To align their digital image with their real-world reputation and attract more local customers, Redefine Web executed a full digital marketing transformation.
McCormick came to Redefine Web facing major roadblocks. Despite over 15 years in business, their leads were inconsistent and heavily reliant on referrals. Bookings dropped during off-seasons, and competitors dominated Google search results, leaving McCormick nearly invisible online.
Their website was a weak point: lacking keyword optimization, clear service pages, and conversion-focused design. High bounce rates, poor calls to action, and outdated branding drove customers away. As a result, they secured only 60 service requests the previous year.
We developed a comprehensive HVAC digital marketing strategy: redesigning the website to include HVAC-specific service content, real team photography, and conversion-focused CTAs. Our SEO targeted high-intent keywords matching customer search behavior to drive 80% more organic traffic.
We implemented local SEO, built credibility with review generation, and managed seasonal paid campaigns to maximize bookings. Real photography replaced stock images to build trust.
McCormick transformed into a dominant local HVAC provider — doubled revenue, expanded operations, and built sustainable growth alongside long-term brand credibility with 230+ five-star reviews.