A targeted SEO program with content, citations, and digital PR put a Cork plumbing leader at #1 for "power flushing Cork" and "gas boiler service Cork", grew traffic 80%, and powered 10+ new hires alongside doubled revenue in three years.
Complete Plumbing & Contracting, a leading Cork-based plumbing and heating provider, specializes in residential, commercial, and emergency services. While known offline for reliability, they faced limited visibility and leads due to rising digital competition and reliance on word of mouth.
To drive long-term growth, they partnered with Redefine Web to tackle SEO challenges. The strategy included optimizing for high-intent searches, building strategic backlinks, creating Cork-focused local content, and positioning them as industry experts.
While well-known offline in Cork, their online presence was weak. The website was slow, poorly optimized, and failed to rank for high-intent keywords like "Cork plumbing services" or "gas boiler service Cork," meaning potential customers often found competitors instead.
Organic traffic was low, limiting inquiries and revenue. The site lacked locally optimized pages and service-specific content, leaving big gaps competitors were taking advantage of. Sparse blogs and resources further weakened visibility.
Authority was another major issue, with very few quality backlinks keeping domain strength and rankings low.
We delivered a targeted SEO strategy: a complete website rebuild, on-site technical optimization, locally targeted content creation, SEO-focused service pages, and a backlink growth campaign — alongside securing media coverage to boost domain authority and trust.
Cork-focused keyword targeting was paired with internal linking and schema fixes that compounded over the partnership window.
Complete Plumbing transformed from low visibility to a leading digital presence in Cork. Securing #1 search rankings, national press coverage, and sustained traffic growth, they generated record engagement and positioned themselves as the go-to plumbing service provider in their region.