Berks Plumbing struggled with a single-page website, inefficient ad campaigns, and poor SEO that restricted traffic and conversions. We redesigned their site, implemented advanced SEO, optimized Google Ads, and restructured Local Service Ads — resulting in 99% more conversions, 67% lower CPA, and 75% higher organic traffic.
Berks Plumbing, a trusted residential and commercial plumbing company, was well-known locally but struggled online. Their old agency managed a single-page site and PPC campaigns that delivered high CPCs, poor conversions, and irrelevant leads — limiting growth and ROI.
Seeking better results, they partnered with Redefine Web to build a data-driven strategy. We redesigned their website, developed optimized service pages, enhanced technical SEO, and restructured paid ads, enabling them to attract more qualified local customers and create a scalable pipeline of high-quality leads.
Before working with Redefine Web, Berks Plumbing struggled online despite a strong offline reputation. Their single-page website limited keyword coverage, lacked service-specific content, and had no strong calls to action — preventing them from ranking for vital local searches like "emergency plumber near me."
Technical SEO issues further hurt visibility. Outdated structure, slow load times, and weak keyword targeting meant customers weren't finding them, even for high-demand services. Paid ads were also poorly managed: campaigns were unstructured, with weak targeting, poor keyword grouping, and minimal ad relevance — causing high CPC, wasted budget, low conversions, and spam leads.
Local Service Ads added little value, as features like verified reviews and job types were underused. Competitors with better-optimized LSAs outranked them.
Redefine Web implemented a full-funnel digital transformation. We redesigned Berks Plumbing's website into multiple service-specific pages optimized with targeted local keywords. Technical SEO improvements boosted speed, structure, and user experience. For Google Ads, we implemented service-based campaigns, reduced CPC with better ad quality scores, and built lead-focused landing pages.
Local Service Ads were restructured to highlight verified reviews, job features, and optimized targeting, ensuring qualified local leads and full impression share for emergency-intent searches.
By transforming the single-page site into a full-service optimized website, streamlining PPC campaigns, and enhancing local SEO, we generated a surge of qualified leads — 99% more ad conversions, 67% lower CPA, and 75% higher organic traffic.