A specialist restaurant insurance agency replaced an absent digital presence with a responsive site, SEO/SEM, and active social — 63% more traffic, 129% more social-driven users, and 153% more website-generated leads in six months.
Brightway Insurance is a specialized insurance agency focusing on providing business coverage for restaurants. Given the competitive nature of insurance combined with a narrow target audience, scaling digitally was challenging.
Brightway's brand had strong offline credibility, but online visibility was nearly nonexistent — outdated, nonresponsive website, no social media, no inbound infrastructure.
The website was outdated, not mobile-friendly, and offered poor user experience. With zero social presence, Brightway lacked any way to engage prospects or maintain visibility. The lack of SEO/SEM strategy meant lost leads from restaurant owners actively searching for coverage.
Without optimized landing pages, even the few visitors had no clear conversion path. Despite strong offline services, digital channels failed to generate visibility, engagement, or conversions.
We implemented a full-scale digital plan focused on UX, visibility, and conversion. We redesigned the website to be fully responsive and tailored to busy restaurant owners. A blog system was introduced with consistent on/off-site publishing.
SEO and SEM campaigns improved discoverability and drove high-intent traffic to optimized landing pages. We launched and managed Facebook + Twitter accounts with structured content calendars.
In just six months, Brightway transitioned from invisible to a thriving online brand — responsive design, SEO/SEM, social engagement, and authority content.