An IIM-founded Indian insurtech grew into the top consumer-first advisory — 12,000+ verified Google reviews at 4.9 stars, 300% organic traffic growth, and 250% lead gen efficiency.
Ditto Insurance is a Bengaluru-based digital-first insurance advisory platform founded in 2020 by ex-IIM graduates under Tacterial Consulting Pvt Ltd. With a vision to simplify India's insurance landscape, Ditto specializes in health and term-life insurance.
Backed by Zerodha, the company started by educating people through Finshots, gradually evolving into a full-fledged insurtech advisory rated 4.9 stars on Google by over 12,000 satisfied customers — recognized in LinkedIn's Top 20 Indian Startups of 2023.
Ditto struggled to scale in a crowded market. Big players like Policybazaar dominated search results with massive ad spends, while direct insurers pushed closed ecosystems limiting consumer choice.
Their human-first approach was unique, but awareness was low. Their website was informative but lacked organic visibility. Paid campaigns were inefficient, driving low-quality leads at high costs. Social media was inconsistent, and SEO gaps meant they lost vital keyword rankings to competitors.
We implemented a full-stack digital growth strategy. Layered SEO targeted awareness/consideration/decision queries. PPC campaigns were refined with laser-focused messaging and audience filtering for urban young professionals. UI/UX refreshes ensured clarity-driven CTAs.
Trust signals were reinforced — ratings, expert-led banners, no-spam positioning. Educational, relatable, story-driven content rolled out across Instagram, LinkedIn, and YouTube. Retargeting funnels turned bounced visitors into conversions.
Ditto became a top consumer-first insurance advisory — exponential visibility gains, traffic growth across high-intent terms, thousands of customer sign-ups, and recognition as a leading insurtech startup.