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Small business web design

A website that brings local customers through the door.

Most small business sites are digital business cards. We build the kind that ranks in your service area, captures the right leads, and turns five-star reviews into measurable growth — without enterprise pricing.

Engagement
Site + Local SEO + Reviews
Typical timeline
5–7 weeks
Investment from
$11,500
// engagement spec LOCAL GROWTH
Local SEO foundation
Included
Lead capture system
Included
Review automation
Included
GBP optimization
Included
From $11,500All-in. Site + local SEO + review system.
Get a quote
Trusted by 300+ growth-stage brands
Sweet Design B/S/H/ TOYOTA Tilghman VENTURA & ASSOC. Stella Maris DELUXE DENTAL
Designed for small business reality

Built around how local customers actually find you.

Most small business owners we talk to have the same story: a site that looks fine, ranks for nothing, and barely captures leads. The fix isn't a prettier homepage — it's an integrated system. Local SEO baked into the site architecture. Lead forms that land in your inbox and your CRM. Review requests that go out automatically after every job.

We build all three together because separating them is what costs you customers. A site without local SEO doesn't rank. A site without lead capture doesn't convert. A site without review automation doesn't compound. You get all three for one fixed price.

See client outcomes

Local pack rankings

Architecture, schema, and content built to rank in Google's Map Pack across your service area.

Review velocity

Automated review requests after every job. Most clients double their Google review count in 90 days.

Lead capture, end-to-end

Forms wired to your CRM. SMS notifications. Auto-responders. The lead is in your inbox before you finish a job.

What's included

What's actually in a small business engagement.

Three things bundled — site, local SEO foundation, and review automation. Everything you need to start showing up in your service area, captured for one fixed price.

Built to convert local visitors.

Most local searches are high-intent — the visitor needs the service now. The site is built around that urgency: clear services, transparent pricing where appropriate, easy contact, and trust signals (reviews, certifications, recent work) on every page.

Pages included
Up to 12
Build platform
Webflow or WordPress
// deliverables
  • Service area pages
    Up to 5 location-specific pages targeting your top service areas.
  • Service detail pages
    One page per primary service offering. Built for local intent keywords.
  • Trust signal architecture
    Reviews, certifications, recent work integrated into every page.
  • Mobile-first build
    Most local searches are mobile. Designed mobile-first, tested on real devices.

Foundation that ranks where you serve.

Local SEO isn't a 'submit to directories' checklist — it's an architectural decision. We build schema markup, NAP consistency, and service-area page structure into the site from day one. Plus full Google Business Profile optimization.

Coverage
Up to 5 service areas
Tracking
Local rank tracking included
// deliverables
  • GBP optimization
    Full audit + optimization of your Google Business Profile.
  • Schema markup
    LocalBusiness, Service, Review schema on every relevant page.
  • NAP consistency audit
    Citations across 30+ directories audited and corrected.
  • Service area pages
    One ranking-optimized page per service area you cover.
  • Local rank tracking
    Your top 10 local keywords tracked in BrightLocal. Reported monthly.

Reviews on autopilot.

After every job, an SMS or email goes out asking for a review. Happy customers get a one-click link to your Google profile. Unhappy ones get routed to your inbox before they post publicly. Most clients double their Google review count in the first 90 days.

Channels
SMS + Email
Avg. review lift
+108% in 90 days
// deliverables
  • Review automation setup
    Birdeye, Podium, or similar — configured to your workflow.
  • SMS + email templates
    Pre-written messages tested for response rate. Easy to customize.
  • Negative-feedback routing
    Unhappy customers routed to you before they post publicly.
  • Review widget on site
    Live reviews displayed on homepage and key landing pages.

Every form lands in the right place.

Inquiry form, quote request, booking form — every entry point is wired to your CRM, sends an SMS to your phone, and triggers an auto-responder so the lead doesn't go cold while you're on a job. We integrate with HubSpot, Jobber, ServiceTitan, GoHighLevel, or build into your existing tool.

Integrations
HubSpot / Jobber / etc.
Notification speed
< 30 seconds
// deliverables
  • Lead routing setup
    Forms wired directly to your CRM or business platform.
  • SMS notifications
    Lead alerts to your phone within 30 seconds of submission.
  • Auto-responder sequence
    Branded email sequence keeps the lead engaged while you're working.
  • Reporting dashboard
    Source, channel, and conversion-rate tracking on every form.
Our process

How we ship a small business build.

Five-week process designed around the reality of running a small business while trying to relaunch your site. Async-first communication, fewer meetings, real progress every week.

STAGE 01 — DISCOVER

One workshop, no fluff.

90-minute call covers your services, service areas, ICP, and competition. Output is a written brief and sitemap — both signed off before design.

Week 1
STAGE 02 — DESIGN

Templates designed around local intent.

Service area pages, service detail pages, contact, home. Mobile-first. One revision round.

Weeks 2–3
STAGE 03 — BUILD

Site + SEO + reviews configured.

All three systems set up in parallel. GBP optimized. Review automation tested. Lead routing verified.

Weeks 3–5
STAGE 04 — LAUNCH

Go live + 60 days of monitoring.

Launch, monitor rankings + leads + reviews for 60 days. Adjust as needed. Train your team to take it from there.

Week 5+
Why teams pick us

Why local businesses pick us over generic web designers.

Three things every small business owner asks about — and why our answer is different.

+108%
Median review lift · 90 days

Reviews compound your visibility.

We don't just build the site. We set up the system that turns every customer into a review — and every review into a ranking signal.

Review system included
5.8w
Median time to launch

Built around your schedule.

You're running a business. We work async-first, batch reviews, and need only 4–5 hours of your time across the whole project.

Owner-friendly process
$11.5k
All-in fixed cost

All three systems, one price.

Site, local SEO foundation, review automation. Most agencies sell these as three separate engagements. We bundle them because they only work together.

Bundled, not bolted on
By the numbers

What an integrated small business build actually moves.

Median lead lift · 90 days
+87%
Across small business clients with site + local SEO + review system live for at least 90 days.
Source: Aggregate client data · 2025
Avg. Google reviews gained
47+
New verified Google reviews collected in the first 90 days post-launch via automation.
Source: Birdeye + GBP data
Local Map Pack rate
73%
Of small business clients ranking in the top 3 of Google's Map Pack within 6 months of launch.
Source: BrightLocal tracking
FAQ

What small business owners ask before signing.

The questions we hear most often. If yours isn't here, send it directly.

// can't find your answer?
Want to know if this is right for your specific business?
Send us a question
What kinds of small businesses do you work with?

Service businesses (HVAC, dental, legal, accounting, contractors), local retail, hospitality, and home services. Anyone whose growth depends on local search visibility and high-intent local leads. We don't take on businesses where 90% of revenue is online — that's a different scope.

Do I need to be in the US?

No — we work with clients across the US, Canada, UK, Australia, and EU. Local SEO works the same way. We've shipped engagements in 8 countries in the last year.

How do you handle service areas vs. multiple locations?

A single physical location with a service area (e.g., a contractor serving a metro region) gets up to 5 service-area pages bundled in. Multiple physical locations need a multi-location SEO scope — quoted separately, typically $1,500–$2,500 per location added.

Will the site work if I'm not technical?

Yes. The CMS we use (Webflow or WordPress with a clean editor) is designed for non-technical owners. We do a 1-hour live training before launch and you can call us with questions for the first 30 days.

Do you offer ongoing local SEO support?

Yes. After the build, you can stay on a Local SEO retainer ($1,200–$2,400/mo depending on service area count) — citation building, content publishing, review management, monthly rank reporting. Or take it from here yourself; the foundation is built to last.

What happens if a competitor outranks me?

Local SEO is competitive — we don't promise #1, we promise the work that gives you the best chance. If a competitor outranks you 6 months in, we audit why and run a focused content + citation push (included for the first 6 months on the retainer).

"
We've doubled our patient inquiries since the new site launched. The local SEO setup actually works — we're showing up in the Map Pack for searches we were invisible for before. Most importantly, the review automation runs in the background and gives us a steady stream of five-star reviews without us thinking about it.
PD
Peter Dolenc
Director · Smile Design Dentistry
★★★★★ Verified · Google Business
// Case studies

Real practices, real numbers.

A sampling of recent engagements that match this work.

Browse all case studies