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SEO programs · est. 2014

Organic that compounds. Revenue that's measured.

Most SEO retainers buy you a monthly report and ranking screenshots. Ours buy you compounding pipeline. Technical foundation, content engine, and authority building — operated as one program against the metrics your CFO actually tracks.

Engagement
Technical + Content + Authority
Typical timeline
6–12 month minimum
Investment from
$4,800/mo
// engagement spec OPERATING PROGRAM
Technical foundation
Mo. 1
Content engine
Mo. 1+
Authority + links
Mo. 2+
Revenue reporting
Monthly
From $4,800Monthly · 6-month minimum
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What an SEO program does

Compounding traffic. Reported against revenue.

An SEO program isn't a checklist — it's an operating discipline. We treat the website as a compounding asset: technical fixes are infrastructure, content is product, and authority is the moat. Every monthly cycle ships measurable work against measurable goals.

We don't show you ranking screenshots. We show you a dashboard tying organic traffic to qualified pipeline, by channel, by topic cluster, by deal stage. If we can't prove a piece of work made you money, we don't bill for it twice.

See client outcomes

+247% organic traffic

Median lift on programs we've operated for 12+ months across the active client base.

Pipeline-attributed

Every dollar of organic traffic mapped to qualified pipeline. Not impressions, not rankings.

Senior strategists, not interns

Lead strategist on every account has 8+ years operating SEO programs at brands you'd recognize. No offshore content, no junior account managers.

What's included

What's actually in a $4,800/mo program.

SEO retainers are infamous for vague scopes. Here's exactly what ships every month, broken into the five disciplines we run as one program.

Foundation that doesn't leak.

Most sites have technical issues silently capping their organic ceiling — slow Core Web Vitals, broken canonicals, indexable thin pages, JavaScript blocking crawlers. We audit, prioritize by traffic impact, and ship fixes monthly until the foundation is genuinely clean.

Audit cadence
Quarterly + ad-hoc
Tools used
Screaming Frog · Ahrefs · GSC
// deliverables
  • Initial technical audit
    Full site crawl + Search Console review. Issues prioritized by traffic-at-risk.
  • Core Web Vitals program
    LCP, CLS, INP optimized to green. Re-tested monthly.
  • Schema markup expansion
    Article, Product, FAQ, HowTo, Organization schema applied where it earns SERP features.
  • Crawl + index management
    robots.txt, canonicals, sitemap hygiene. No more thin pages eating crawl budget.

Built around buyer intent, not keywords.

Most content programs target keywords that drive traffic but never close. We work backward from the buying journey: every cluster mapped to a sales-stage problem, every piece of content owning a specific question your buyers actually ask. Senior writers, not gig-economy churn.

Output
4–8 pieces / month
Writer model
Senior in-house only
// deliverables
  • Topic cluster planning
    Quarterly content roadmap mapped to buyer stages and product lines.
  • Long-form articles
    2–4 pillar pieces / month, 1,800–3,500 words, originally researched.
  • Supporting content
    2–4 cluster pieces / month linking up to the pillar.
  • Content refresh cycle
    Existing pages updated monthly to defend rankings — half of organic gains come from refreshing, not publishing.

Earned, not rented.

We don't buy links and we don't run on PBNs. Authority is built through digital PR, original research, expert contributions, and deep partnership outreach. Slower than the alternatives, durable when Google updates ship — which is when most agencies' link equity evaporates.

Approach
Earned-only
Avg. links / month
8–14 DR 50+
// deliverables
  • Digital PR campaigns
    Original data + research pitched to journalists. Top-tier publications, real coverage.
  • Resource-page outreach
    Manual outreach for relevant placement on industry resource hubs.
  • Expert contribution
    Guest articles in your category from your team, ghostwritten by us.
  • HARO + journalist comms
    Daily monitoring + responses for relevant journalist queries.

Pages that earn the rankings.

On-page is the cheapest optimization lever — and the most ignored. We rewrite, restructure, and re-internal-link existing pages every month based on what's underperforming versus its potential. Half of program gains in year one come from existing pages, not new ones.

Pages touched / mo
20–40
Win-back rate
62% of declining pages recovered
// deliverables
  • Page-level audits
    Top 50 pages reviewed quarterly against intent + ranking potential.
  • Title + meta optimization
    Rewrites tested in CTR experiments via Search Console.
  • Internal linking program
    Topical authority compounded through editorial internal links — not generic 'related posts'.
  • Content gap analysis
    Subtopics missed by current content identified + filled monthly.

Reported against pipeline, not vanity.

Live dashboard tying organic traffic to qualified pipeline, by topic cluster, by buyer stage. Monthly written report explaining what moved, why, and what's next. No ranking screenshots, no sentence soup — written clearly enough for your CFO to read in 5 minutes.

Dashboard
Live · always-on
Strategy call
Monthly with senior strategist
// deliverables
  • Live dashboard
    Looker Studio or your BI tool. Traffic → leads → pipeline by topic + intent.
  • Monthly written report
    What shipped, what moved, what's next. No filler.
  • Monthly strategy call
    Working session with your strategist. Open agenda, real questions, real answers.
  • Quarterly business review
    Half-day deep dive on program performance, market shifts, next-quarter priorities.
Our process

How an SEO program actually runs.

Same four-stage operating cadence we run on every program. The first 90 days build the foundation; months 4+ compound it.

STAGE 01 — AUDIT

Find the leaks.

Technical audit, content audit, backlink audit, competitor gap analysis. Output: a prioritized 90-day plan.

Month 1
STAGE 02 — POSITION

Define the strategy.

Topic clusters, content roadmap, internal linking architecture, link-earning angles. Approved before publishing.

Month 1
STAGE 03 — BUILD

Ship every month.

Technical fixes, content production, on-page optimization, link campaigns running in parallel. Reviewed monthly.

Months 2–6
STAGE 04 — SCALE

Compound the lift.

Content refresh cycle, expanded clusters, larger PR campaigns. The program gets more valuable every quarter.

Month 6+
Why teams pick us

Why marketing leaders pick us over typical SEO agencies.

Three reasons that come up in every reference call our prospective clients run.

+247%
Median 12-mo organic lift

Pipeline-attributed reporting.

Every piece of organic traffic mapped to qualified pipeline. We can prove what worked, what didn't, and what to do next.

Revenue-tied
8+
Yrs avg. lead strategist experience

No offshored content.

Senior strategists on every account. Senior writers on every piece. Your account isn't training data for a junior team.

Senior team
62%
Of org. lift from existing pages

Refresh first, publish second.

We optimize what you already have before scaling new content. Faster wins, better unit economics, smaller content burn rate.

Asset-led
By the numbers

What an operating SEO program actually moves.

Median 12-mo organic lift
+247%
Across active programs we've operated for 12+ months. Measured by qualified organic traffic, not total sessions.
Source: Internal benchmarks · 2025
Avg. links earned / mo
11+
Average referring domains earned per month, DR 50+. All earned — no PBNs, no link buying.
Source: Ahrefs · 12 months
Avg. SOV gain · year one
+18pp
Share of voice gained against the named competitive set in the first 12 months of program operation.
Source: Ahrefs SOV · 2025
FAQ

Common questions before signing on.

If your question isn't here, send it directly — we reply within one business day.

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Why is the minimum 6 months?

Because anything shorter doesn't work, and we won't take the engagement. The first 90 days are foundation work — technical fixes, content engine setup, link campaigns initiated. Compounding starts in months 4–6 and becomes meaningful in months 6–12. Anyone selling 'SEO results in 30 days' is selling you something else.

How is this different from a content marketing agency?

Content agencies optimize for output (pieces published). We optimize for the system — technical, content, and authority operating together against revenue. Most content agencies don't do technical SEO or earn links. Most SEO agencies don't ship great content. We do both, integrated.

Do you guarantee rankings?

No — and you should be skeptical of anyone who does. Search results depend on Google's evolving ranking systems, your competitive set, and dozens of off-platform variables. What we guarantee is the work: shipped on time, against the agreed scope, reported transparently. Rankings follow when the work is done well.

Will my existing rankings be at risk if I change agencies?

Only if your existing agency's tactics were risky to start with. We audit any program before kickoff and identify exposure — paid links, doorway pages, manipulated anchor text. If we find serious risks, we tell you on the kickoff call before signing anything.

What's your approach to AI-generated content?

We don't ship AI-generated content as-is. AI is a research tool and a draft accelerator — every piece we publish is written by a senior human writer, fact-checked, and edited for voice. Google's helpful content updates have made the cost of AI sludge increasingly visible. We don't take that risk on your domain.

Can we run paid media alongside SEO?

Absolutely — most clients do. Paid is the short-term lift while SEO compounds; SEO is the long-term margin once paid stabilizes. We run both as a single program, sharing audience research, landing pages, and conversion data across channels.

"
We tried two other SEO retainers before working with Redefine. Both gave us monthly reports we couldn't tie back to anything our CFO cared about. This program is the first that's actually moved qualified pipeline — and the dashboard makes it impossible to fake.
BS
Benjamin Sänger
Presales Director · Mendix
★★★★★ Verified · Trustpilot
// Case studies

Real practices, real numbers.

A sampling of recent engagements that match this work.

Browse all case studies