Banyan Technology partnered with Redefine Web to balance budget, ship rate, and ROI. The result: a steadier funnel, sharper qualified-lead signal, and a campaign program built to compound.
Banyan Technology's LIVE Connect platform supports Truckload, LTL, Parcel, and Final Mile shipping with automation, real-time rating, predictive pricing, and cost management. Recognized on FreightWaves' FreightTech 100 and the Inc. 5000, Banyan drives transparency and efficiency by connecting shippers and carriers in real time.
To expand visibility and generate qualified leads, Banyan partnered with Redefine Web on a global Google Ads program — built around aggressive optimization, real-time monitoring, and tight budget control to maximize ROI without chasing vanity volume.
Banyan needed to strengthen market visibility while running scalable campaigns. Rising competition in Google Ads pushed cost-per-clicks higher, making it harder to balance reach with cost-effective bidding.
Frequent algorithm updates added another layer: constant monitoring became table stakes, not a nice-to-have. As more freight tech firms entered the space, holding strong conversion rates in a crowded, expensive market felt increasingly out of reach.
Above all, Banyan needed more than traffic — they required steady, qualified leads at a controlled cost per conversion. Without a streamlined, ROI-focused strategy, they risked slowing digital growth and falling behind faster-moving competitors.
To address these pressures, Redefine Web delivered a Google Ads approach leveraging advanced research, data-driven optimization, and ongoing performance adjustments. We focused on sustainable cost control, high-value traffic growth, and conversion improvements aligned with Banyan's business objectives.
By refining Banyan's campaign strategy and layering monitoring systems, Redefine Web delivered measurable ad-performance improvement — a 320% engagement lift, strong conversion rates, controlled cost-per-conversion, and consistent ROI that strengthened Banyan's position within logistics.
We partnered with Redefine Web to redesign our data and analytics consultancy site. The previous build was hard to update — they implemented a new design and improved our PPC landing pages, lifting engagement and conversion. Project management and communication made the collaboration seamless and effective.