We pay your organization in front of high-intent searches and turn more ad clicks into qualified inquiries. Work with a healthcare PPC agency that has expertise in campaign strategy, landing page alignment, tracking, and optimization.
Many healthcare PPC campaigns underperform due to issues such as a lack of focused target audiences, weak landing page alignment, insufficient use of negative keywords, attribution issues, and an absence of post-launch optimization. We solve these issues with a generic PPC advertising. Plus, our solid testing routine, and ad-creative experimenting, marks the most experienced.
Our healthcare PPC campaigns go beyond setting up ads. We use strategic decisions, targeted keyword selection, prioritized service lines, and a budget that supports your goals — landing page strategy, web design, reliable tracking methods, and continuous structure improvement of every quality and spending efficient PPC sequence, to keep adding new layers, and to take a regulatory approach.
See client outcomesCost-per-booked-inquiry range across active healthcare accounts. Specialty services trend higher.
Radius targeting tuned to your actual patient draw — usually 3–10 miles. National keyword strategies don't work in healthcare.
Average buyer has spent $40M+ across categories. The agency is small for a reason — we won't dilute the team.
Five disciplines run as one program. Same buyer on your account in week one as in month twelve.
We create a strategic, targeted PPC structure designed to put your healthcare practice in front of the right people at the right moment. We build a campaign matched to your service-lines, available offerings, advertising budget, and growth goals to maximize the most reasonable ad spend efficiency.
We set up the foundation correctly the first time — campaign structure, conversion tracking, audience definitions, ad creative production, and landing page alignment. The first 30 days of a campaign live without proper setup are usually wasted spend.
Generic healthcare ad copy is a tax on your budget. Our writers research your patients, your local competitors, and your actual practice positioning. Every ad maps to a buyer-stage problem — symptom-driven searches read differently from research-stage searches.
Smart bidding only works if the conversion signals are real. We feed Google your booked appointments (not just form fills) and your call data through call tracking. The dashboard your team sees is the same dashboard we use to optimize.
Open rates and click rates are vanity metrics. We report against patient pipeline progression — which campaigns produce booked inquiries, which audiences close, which service lines have the cheapest CPL.
Same operating cadence on every account — auditable, time-boxed, dashboard-transparent.
Account audit, tracking audit, creative review, competitive positioning. Output: a written 90-day plan signed off before we spend.
Weeks 1–2Account restructure, tracking rebuild, creative production, landing pages built. Approved before launch.
Weeks 2–4Campaigns live by week 5. Weekly creative testing, weekly bid review, monthly strategy session.
Month 2+Once unit economics prove out, scale spend at controlled velocity.
Month 4+Three reasons that come up in every reference call.
We've spent millions on healthcare PPC across 120+ practices. Generalist agencies treat healthcare as 'local services' — wrong.
Vertical-nativeWe bill flat. We make the same whether you spend $2,500 or $50,000 — so we recommend the spend that actually works.
No spend conflictAfter the 90-day initial term, we run month-to-month. 30 days notice. Retention is from delivery, not contracts.
Month-to-monthFour monthly retainers. Flat management fees — ad spend billed separately to your account. Most growing healthcare practices choose Growth at $799/mo with $1,500–$3,000 monthly ad spend. Minimum 90-day commitment for the data to settle.
Single-channel campaigns for practices new to paid acquisition.
Multi-campaign program for practices ready to scale paid acquisition.
Full-funnel paid program for multi-location practices.
DSO and enterprise paid programs with dedicated team and SLA.
If your question isn't here, send it directly — we reply in writing within one business day.
Five disciplines: campaign strategy + targeting, account/campaign setup, ads copy + offer development, tracking + optimization, and reporting + growth. All run by senior buyers, billed flat-fee.
Yes — for most healthcare organizations, PPC produces appointments faster than any other channel. The exception is heavily regulated specialties (some pharmaceutical or device-related work) where ad approval is restrictive. We'll know on the strategy call which applies to your practice.
Yes — campaign-level work is the heart of what we do. Account structure, ad group design, keyword research, creative testing, bid management, and landing page alignment all run as one workflow.
Yes — and we layer ICP signals on top of keyword targeting. Demographic, geographic, time-of-day, device, and audience signals (custom intent, in-market, customer match) are all available depending on what's allowed by Google Ads policy for your specialty.
Booked inquiries — measured via call tracking, form attribution, and offline conversion imports back from your CRM. Vanity metrics (impressions, CTR, click count) are visible on the dashboard but they're not the optimization target.
Server-side tracking via GA4 server containers, Conversions API for Meta, call tracking via CallRail or similar, and offline conversion imports from your CRM. Most healthcare accounts we audit have leaky tracking — we rebuild it within the first 30 days.
Yes — that's the entire point of the engagement. Weekly bid optimization, monthly creative tests, quarterly account reviews. We measure ROI as cost-per-booked-inquiry and as marginal efficiency on the next dollar of spend.
Yes — and we'll model it on the strategy call. Most single-location healthcare practices need $2,500–$5,000/month minimum ad spend; multi-location practices and specialty services run higher. Below the minimum, smart bidding doesn't have enough conversion data.
Yes — both static and motion creative produced in-house. Most clients have brand assets we adapt; some need original photography or video, which we can shoot or commission.
Statistical A/B testing with proper sample-size calculations and significance thresholds. We don't call winners on small samples. Most ad groups run 3–5 active variants at any time, with new variants introduced weekly.
Weekly bid + budget review, bi-weekly creative review, monthly account-level optimization. The dashboard updates in real-time so we catch anomalies between scheduled reviews.
A sampling of recent engagements that match this work.
A medical association leveraged targeted ad campaigns + Google Analytics + multi-channel strategies to grow conference attendance — 347% organic growth, 285% web traffic, 238% lead generation.
A vet-owned 400+ clinic network replaced fragmented paid media with a scalable, ROAS-aligned framework — 54% YoY lead growth, 74% over 12-month ROAS goal, and 11% efficiency gain at scale.
Canada's largest orthodontic network replaced uncoordinated paid spend with conversion-first, capacity-aligned, multilingual campaigns — 97% more booked consults, 58% lower cost-per-consult, and 105% higher conversion rates.