TaxSlayer
May 10, 2026
An online tax-prep software competing against industry giants used multi-channel funnel optimization — 158% paid e-File growth, 56% registration increase, 23% lower cost per registration.
Case Industry: Tax
H&R Block
May 10, 2026
Australia’s largest tax accounting provider transformed peak-season UX + paid spend in 6 weeks — 147% booking lift, 92% form conversion, 123% locator traffic.
FreedomTax
May 10, 2026
A Japan-based tax filing service automated tax filing for individuals and SMBs — 40% conversion lift, 600% ROAS, and 74% lower cost per qualified lead through ad strategy overhaul.