Queensland's oldest personal-injury firm achieved 183% more leads, 8× more clients, and an 89% lower CPA on Facebook + Instagram — without increasing ad spend, through unique creative and tighter audience segmentation.
Trilby Misso Lawyers is one of Queensland's oldest and most reputable personal injury law firms, having served the community since 1956. With more than 40,000 clients supported in their pursuit of fair compensation, the firm has built strong brand recognition.
Despite this, their traditional growth channels limited scalability in an increasingly digital-first landscape. Competing law firms were gaining traction with targeted online marketing, and Trilby Misso needed a solution that uphold reputation while making services more visible online.
Trilby Misso's prior social media campaigns delivered moderate results but failed to drive meaningful growth or strong ROAS. In a crowded legal market, ad creatives lacked uniqueness and budget allocation was poorly optimized. Campaigns didn't properly segment audiences into cold, warm, or ready-to-convert.
Lead quality remained low, with many prospects failing to convert. Costs per lead were much higher than industry benchmarks, and reporting offered little clarity for ongoing improvements.
We implemented a high-impact Facebook + Instagram strategy built on unique, conversion-driven messaging and methodical testing. Creative frameworks blended empathy, authority, and clear differentiation while staying within industry compliance.
Frequent optimization of creative variants, budget allocations, and geo-targeting achieved unprecedented efficiency — significant ROI within two months.
Trilby Misso secured 8× more clients from the same ad spend, slashed acquisition costs nearly 89%, and built a sustainable lead-gen system in a competitive legal market.