Book strategy call → Client Dashboard →
Book strategy call
Home / Case studies / Sansa Interiors Inc.
Client Sansa Interiors Inc.
Industry Interior Design · Toronto · Restaurant + Cafe
Engagement Strategy + Web + SEO + PR partner
Case № 103 · 2022 / 2024

Drove 641% organic traffic and 7× inquiries for Sansa Interiors.

A young Toronto interior design firm went from struggling to nationally visible — 641% organic traffic surge, 18 → 133 annual inquiries, top-3 Google rankings, and feature placements in DesignMilk, Casa Vogue, Elle, Chic Haus.

Result +641% organic traffic, 18133 inquiries, top-3 Google rankings, global press features.
Approach KPI strategy + CRM + landing-page redesign + technical/local SEO + Google Ads + digital PR.
Services
Strategy Web Design SEO Content Digital PR Google Ads
Stack WordPress · CRM · Google Ads · Digital PR
// sansa-interiors-inc.live
Organic traffic
+641%
↗ 1 year
Annual inquiries
133
↗ from 18
Top-3 ranking
#1-3
↗ "Toronto designer"
Annual inquiries · 24-month curve
+641%
About the client

A Toronto-based interior design firm specializing in modern residential spaces and hospitality venues — particularly cafes and restaurants.

Sansa Interiors is a Toronto-based interior design firm specializing in modern residential spaces + hospitality venues. Founded as a small firm trying to make its mark, Sansa initially relied on trial-and-error marketing.

Despite efforts, online visibility remained minimal, traffic was stagnant, and inquiries were few compared to the competitive Toronto design market.

i The challenge

Trial-and-error marketing + outdated site + sales-tracking gaps.

They cycled through YouTube, Google Ads, blogs, brochures, social, flyers, billboards, and digital ads without KPIs. Their website was outdated, poorly designed, and not SEO-friendly. They were nearly invisible online — losing local searches like "Toronto interior designer" to competitors.

No CRM. Inquiries came in sporadically. Press recognition was lacking — couldn't showcase work for trust signals.

Pre-engagement baseline Month 0
Inquiries (2021) 18
Marketing channels Scattered
Press
ii The solutions

Strategy-led 12-month program — SEO + content + ads + digital PR + sales ops.

We executed a 12-month overhaul: KPI-driven strategy + redesigned landing pages + CRM + sales tracking. Website optimized for technical + local SEO + targeted ad campaigns. Digital PR secured features in global design publications + podcasts, massively boosting credibility.

  1. KPI-driven strategy
    Replaced trial-and-error with measurable systems.
  2. Modern web + landing pages
    High-conversion design built for inquiries.
  3. Technical + local SEO
    Compounding organic visibility.
  4. Targeted Google Ads
    Immediate high-intent inquiries.
  5. Digital PR features
    DesignMilk, Casa Vogue, Elle, Chic Haus.
  6. CRM + sales tracking
    Captured every lead consistently.
Services used
Strategy Web Design SEO Content Digital PR Google Ads

Strength in numbers.

Sansa transformed into one of Toronto's most visible design studios — top search rankings, prestigious press features, exponential growth in lead inquiries — positioning them for long-term Canadian-design authority.

01 · Organic traffic
641%
Organic traffic surged 641% from 2022 to 2023 due to SEO + PR + content.
02 · Annual inquiries
133
Inquiries grew from just 18 in 2021 to 133 in 2023 — a consistent project pipeline.
03 · Top-3 ranking
#1-3
Top 3 Google rankings for "interior designer in Toronto" + related national keywords.
↗ Headline result · +641% traffic, 7× inquiries
Reporting cadence · monthly · CRM-tied