A Latvian recruitment agency built a non-tech-savvy-user-friendly platform with strong local SEO — 7,500 monthly visits, 100+ ranked keywords, 4.2% conversion rate from organic traffic.
Ibemploy, a Latvian recruitment agency, connects businesses with the right workforce and provides job seekers with opportunities across Europe. They specialize in permanent + seasonal staffing for agriculture, manufacturing, and food production.
To expand digitally, they aimed to build a scalable platform attracting both applicants + employers — and since their audience often lacked technical skills, the site needed to be intuitive + functional.
Their recruitment process relied primarily on offline + referrals. Many job seekers (especially agricultural workers) had limited digital skills — platform needed to be clear + simple. Competitors ranked higher for recruitment keywords. They needed a secure, mobile-friendly, scalable site.
SEO-optimized + highly accessible website catering specifically to non-tech-savvy users. Intuitive design + simple navigation + streamlined application process. Extensive keyword research + on-page best practices + off-site strategies. Scalable, responsive, modern backend.
Ibemploy ranked for 100+ keywords, achieved steady organic visibility, and delivered measurable results — 7,500 monthly visits + 4.2% conversion rate.